Loverboy Frontman Recants 'Working for the Weekend' in This Throwback Job Hunting Ad Now, jobs are fun

If you were wondering what the frontman of '80s Canadian rock back Loverboy is up to these days, the answer is second guessing the lyrics to "Working for the Weekend" in an ad for job listings site

Mike Reno anchors the commercial—from ad agency Sleek Machine, with 30-, 45- and 60-second cuts—explaining that, thanks to the recruitment company, more people are happy being at the office. (The short version is punchier, but the longer ones have the sharper kicker—that now, the right idea would be "more like everybody's really enjoying their time at work, and when the weekend comes, that's fine too.")

The band, for its part, is still working (for whatever reason), with a new album out last year, and tour dates scheduled through October.

It's not clear, though, whether Chippendales is standing by the song as the ideal tie-breaker for ridiculously close auditions.

Client: Indeed
Agecy: Sleek Machine, Boston
Chief Creative Officer: Tim Cawley
Senior Integrated Producer: Ben Ouellette
Senior Copywriter: Jeff Mariois
Senior Art Director: Jessica Ruggieri
Music: "Working for the Weekend" by Loverboy
Talent: Mike Reno
Director: Darcy Van Poelgeest
Production Company: Circle, Vancouver
Editor: Kat Baker, Element

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS