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Perhaps part of an effort to put a more sober face on erectile dysfunction, Viagra-peddler Pfizer has launched an "unbranded educational campaign" starring sensitive, silver-haired sexpert Dr. Drew Pinsky. (I guess this a more respectful approach to the topic than Levitra’s pitch, which showed Mike Ditka throwing a football through a tire swing.) And the tactic just might work for middle-age house fraus who associate Dr. Drew with his Today show appearances. But I still remember the guy’s late night call-in show, Loveline.
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