Litter Genie's Drugged-Out Kitties Are Back, and They're Hotter Than Ever | Adweek Litter Genie's Drugged-Out Kitties Are Back, and They're Hotter Than Ever | Adweek
Advertisement

Litter Genie's Drugged-Out Kitties Are Back, and They're Hotter Than Ever And look, a product demo as well

If it were easy to create a branded video that's smart and delightful, and at the same time completely on message, everybody would be doing it. But they're not. Looking at you, Coca-Cola. The folks at JWT in New York, on the other hand, are on to something with their music-infused Litter Genie series. Never lost among the popular singing and dancing felines is the brand promise: Your house will not smell like a cattery. Gimme! The latest ad slow-jams its way through lyrics such as, "Your night just got better … I'm a four-legged love letter," from a velvety voiced gray tabby. Did Barry White have cats? In keeping with the genre, the video is rife with top-shelf alcohol, bling and bedroom eyes. Plus, there's an explanation of how the product works, to the strains of "refilling you with five-layered bags … blocking odors so no one gags." The previous two videos have gotten some 2.5 million online views. The new one also has a Twitter add-on, where consumers can rap back and forth with the handsome star cat-about-town to benefit the Best Friends Animal Society. (Note: He rhymes furry with curry.) Go kitty, go kitty! Credits below.

CREDITS
Client: Litter Genie
Spot: "Me Luvz Mahselfz"
Agency: JWT, New York
Director: Keith Schofield
Production Company: Caviar, Los Angeles
Postproduction: Final Cut, New York; The Mill, New York
Editing House: Final Cut, New York
Music House: Amber Music
Media Agency: MEC

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS