Lipton Brisk does a very abridged 'Machete'
Funny, but I don't remember nearly as much hand washing in Machete as happens in this one-minute recap, brought to us by Lipton Brisk. The Claymation clip, which hit YouTube within the last week, coincides with the DVD release of the over-the-top Robert Rodriguez action flick and stars an avatar of Machete himself, voiced by über-badass Danny Trejo. The video, which has already started to make the rounds with fanboys and cult-movie aficionados, does quadruple duty: It reminds us about the DVD, dropping Tuesday; teases the sequel, Machete Kills; revives the Lipton Claymation spots that have already included Bruce Lee, Rocky Balboa, Ozzy Osbourne and others; and launches a Facebook page where people can tell their own improbable/exhilarating/weird/wacky stories. What's the connection between bottled tea and a bloody R-rated movie? Who cares? It's a precious minute with Trejo, plus a couple of behind-the-scenes videos. That's brisk, baby!
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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