#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Lil Dicky, the rapper, wants you to wrap your dick.
The YouTube-fueled star, whose raunchy humor helped catapult him to chart-topping hip-hop fame, anchors "The Big Talk," a new four-minute ad he created for Trojan and agency Colangelo to urge condom use.
In a bit that seems like a cross between Woody Allen and Seth Rogen, Dicky—nee David Burd—waxes neurotic about a friend who had unprotected sex in a bar bathroom.
It's a solid fit, thanks to Burd's past subject matter and teen audience.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in