Leave It to a Laxative Brand to Make the Year's Most Uncomfortable Ad

Welcome to poop prison

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At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and … oh my God. Are those turds in prison?

Indeed, orange is the new brown in this extremely odd laxative ad, showing what appear to be the stinky love children of the Michelin Man and the Teenage Mutant Ninja Turtles (Turdles?) awaiting sweet release from bowel purgatory. And they're huddled around … is that … ? No, it's not the Sarlacc Pit that almost eats Han Solo and Lando Calrissian.

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