Kids on Vine Are Weirdly Obsessed With Spoofing 'I've Fallen and I Can't Get Up' | Adweek Kids on Vine Are Weirdly Obsessed With Spoofing 'I've Fallen and I Can't Get Up' | Adweek
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Kids on Vine Are Weirdly Obsessed With Spoofing 'I've Fallen and I Can't Get Up' Mrs. Fletcher would be proud

If the true measure of an ad's popularity is the afterlife it enjoys through parody and satire, then this 1989 LifeCall ad—featuring Mrs. Fletcher and her infamous line, "I've fallen and I can't get up!"—may be the best-loved commercial of all time.



In the past year, thousands of Vine users—many born years after the ad was made—have been using the 6-second format to parody the cult classic (and the '90s remake). To date, there are over 6,000 posts tagged "Life Alert" (as the company is now known).

Below is just a sample of some of the ways teens and tweens (and a few ridiculous adults) have spoofed this well-meaning but terribly melodramatic spot. It starts to get even more meta when the Vines start spoofing other Vines.

(Click to play each clip, click again to stop.)

 
Lyin' on the cold hard ground.

 
If I lie here...

 
Fallin' and callin'.

 
Do I look like I care?

 
Banana operator (with cameo).

 
Basketball fakeout.

 
A little help from The Beatles.

 
Have you ever used tape before?

 
Have you ever used tape before? (version 2)

 
If you ain't talkin' money, I don't wanna talk.

 
Careful with that button.

 
I can lift you up!

 
One of America's finest.

 
I've fallen and I can't turn up!

 
Don't dubstep and fall.

 
Go on...

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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