Ikea Cooks Up a New Kitchen Like It's a Meal in This Adorably Designed Ad

BBH shows how modular fixtures are great ingredients

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

If you've ever wondered what an Ikea kitchen might look like if it were assembled in a frying pan, you're in luck.

A super cutesy new ad from BBH Asia Pacific features the furniture chain's Metod line of modular kitchen fixtures, getting whipped together as if they were ingredients on a cooking show. The ultimate meal? A miniature version of your next cooking station.

The whole concept is an elaborate visual metaphor built around a single pun.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in