If You Like Cute Pigs and Happy Endings, Vodafone Has an Ad for You

Piggy Sue's great adventure

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Vodafone New Zealand is out with a heartwarming ad that tells the story of a mailman who finds and befriends a lost pig, then goes on a mission to reunite it with its owner.

It's a path fraught with people who don't know anything, except that pigs taste pretty good (truth). Eventually, thanks to Vodafone's mobile network, the pig's knight gallant is able to track down its home—though the story doesn't end there.

The mailman's escape might not be very smart, because doesn't the woman already have his name and number, and all the necessary info to brand him a pig thief?

But ethics aside, the subtitled and punctuated oinks are pretty great, and Piggy Sue the Vodafone pig is definitely way less annoying than her American cousin Maxwell the Geico pig, even if she doesn't actually have a Buddy Holly soundtrack.

CREDITS
Client: Vodafone
Creative Agency: FCB New Zealand
Executive...


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