Horrifying trend? Or parenting opportunity? | Adweek Horrifying trend? Or parenting opportunity? | Adweek
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Horrifying trend? Or parenting opportunity?

Mcnuggets_2 A new study says that preschoolers have been brainwashed by advertising to prefer the taste of food wrapped in McDonald’s packaging. Chicken nuggets, milk and even carrots tasted better to the children if they were emblazoned with the Golden Arches, when compared to the same food in unmarked wrappers. Scary? Sure. A disturbing testament to the power of a marketing behemoth? Absolutely. But what about the bright side? Now parents know they can print a McDonald's logo onto some wax paper and use it to wrap up a salad, a few broccoli florets and an herb-roasted chicken breast. Hey, if I have to choose between hoping for that unlikely scenario or giving up on society altogether, can you blame me for picking the former? (Photo by The Food Pornographer, whose image gallery might also help discourage a steady diet of McFood.)

—Posted by David Griner

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