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What do Ronaldo and Jesus have in common? Worldwide first-name recognition. Hordes of worshippers. And now, thanks to Nike, official abbreviations to mark the eras in history before they arrived and after they left. (Ronaldo isn't dead, but he is retired from soccer, and played his last friendly game for Brazil on Tuesday night.) Jesus already had B.C. and A.D. all locked up, so Nike (via ad agency F/Nazca Saatchi & Saatchi) bestows B.R. and A.R.
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