Here's the Last E*Trade Baby Commercial You'll Ever See | Adweek Here's the Last E*Trade Baby Commercial You'll Ever See | Adweek
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Here's the Last E*Trade Baby Commercial You'll Ever See Final ad in famous Grey campaign as Ogilvy takes over

After six years of infancy, the E*Trade baby is finally moving on with his life.

This week, the online brokerage began airiring what is said to be the last ad featuring the longtime spokeschild, a Super Bowl staple since 2008. As a bit of an admission that the campaign has started to get stale, the spot shows the baby being subjected to a new sidekick. In true 2014 Internet style, it's a zany cat.

The campaign's end was somewhat inevitable, given that the agency behind it, Grey, resigned the E*Trade account in 2013. Just a month later, the account was handed to fellow WPP Group agency Ogilvy & Mather.

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