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Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. But it takes a witty foil to really show how dumb some of the tweets are.
Luckily, Mike Monteiro is that foil.
Much of this morning, he's been replying to brands' 9/11 tweets with amusingly fake enthusiasm, giving his 45,000 followers some comic relief on what's always a difficult day.
Check out some of Monteiro's tweets below.
I mean, who couldn't have used a @huggies
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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