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Guy Proposes to His Girlfriend Using a Skyscraper and a Million Post-it Notes Sleepless in Seoul

There's a famous scene in Sleepless in Seattle where Meg Ryan's character looks out the window and sees the Empire State Building all lit up with a heart in the windows, setting unrealistic expectations for every starry-eyed romantic in the free world. 

To celebrate White Day in South Korea (another romantic holiday a month after Valentine's Day), agency Innored and Post-it were clearly inspired by Meg—creating a clever stunt that uses plenty of Post-its to communicate a man's affection for his girlfriend. Watch as this resourceful dude has 250 messengers create a special message for his special lady:



With almost 2 million views on YouTube, it's already a viral hit. As the guy places a Post-it on the window in front of her at the end with "OK?" on it, we're all still wondering if she replies, "Uh, totally."

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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