Great Online Ad Fail: Lawyer's Mugshot Appears Next to His Law-Office Ad Can Thomas Lewis Edwards call himself?
Here's a new one for the file on pitfalls of keyword-based ad targeting: A Florida criminal defense lawyer's ad appears on the same Web page as his mugshot for driving under the influence. Thomas Lewis Edwards is smiling in both pictures, because, as Gawker explains, he's also an official expert on how most mugshots look terrible. That is to say, a local paper once quoted him stating the obvious about mugshots. Of course, the exposure from the online rubbernecking, and future "I've been in your shoes" selling point, may actually chalk up to a net benefit for all the parties involved here—the lawyer, and himself.
- Yankees, Manchester City Team Up for MLS Launch
- ESPN's Cherie Cohen Headed to NBCUniversal to Focus on Cable
- Time.com Is On a Hiring Spree
- Pinterest Plays Coy on Ads, but Expect Commerce to Lead
- Digital Dignitaries Debate Display's Death
- Mayer Talks Tumblr Plans, Unveils New Flickr
- Spotify Launches Music Charts
- NBC Makes Bet on Fake Reality
- Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
- Ad of the Day: Nike
- The New York Times Reinvents the Boring Banner Ad
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
- Pinterest Adds Advertiser-Friendly Features
- Even Home Intruders Get the Girl in Campaign for Axe's New Hair Products
- Jann Wenner Discusses Putting His Son in Charge
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.