GOP struggles with blue-collar types in ads | Adweek
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GOP struggles with blue-collar types in ads

RAESE

It's hard to find blue-collar workers nowadays, it would seem. Republicans want to slam Democrats this election season over job losses in states like Ohio and West Virginia. The problem is, it seems they can't find actual people in those states to make the case in their ads. In Ohio, GOP gubernatorial nominee John Kasich ran the spot below, pointing out that 400,000 jobs have been lost on Democratic Gov. Ted Strickland's watch. But it turns out the hard-hat worker in the spot is an actor. Even better is the West Virginia Senate race, which features an anti-Obama ad (posted after the jump) that also used actors. The hilarious casting call for that one (which Democrats gladly supplied to The New York Times) called for "hicky" types with work boots, down vests and non-ironic trucker hats. Some of this is just regular silly season in politics, where charges of hypocrisy are par for the course. The use of actors in ads is pretty much accepted practice, though you'd think the ad makers would have realized how easy it would be for opponents to cry foul.

Topics: Morrissey, Politics
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