Golf Course Finds Itself in the Rough Over Crass 9/11 Newspaper Ad | Adweek Golf Course Finds Itself in the Rough Over Crass 9/11 Newspaper Ad | Adweek
Advertisement

Golf Course Finds Itself in the Rough Over Crass 9/11 Newspaper Ad Nine holes for $9.11

A Wisconsin golf course posted an apology on Facebook late Monday for a newspaper ad pledging to commemorate 9/11 with an offer of "9 holes with cart for only $9.11." The ad for Tumbledown Trails Golf Course, which reportedly ran in Monday's Wisconsin State Journal, offered the $9.11 rate (or $19.11 for 18 holes) only on Wednesday, Sept. 11, to honor the 12th anniversary of the terror attacks on New York and Washington.

As the ad spread online, critics came out in droves, sparking two apologies from the business on Facebook. First, the course said it would raise the rate back to normal and donate the difference to the National September 11 Memorial. A follow-up comment pleaded, "We are a family owned business & proudly support all local charities and have always gave 20% off everyday to all Police, Fire, Emergency, Military, etc. Please accept our apology." Finally, in a third Facebook update, the course said it might simply close on Wednesday because "we are now worried about what people will do/say to our staff & do not want anything to happen or get out of control."

Hat tip to Josh Orton on Twitter, via Scott Stratten.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: 9/11, Golf, Sports, Creative
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS