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Fans Successfully Unlocked the New Avengers Trailer, and It Was Totally Worth It

Twitter buzz rewarded with an epic preview

david.griner
By David Griner

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Marvel both delighted and infuriated its rabid fan base today by making them work together to unlock the new Avengers: Age of Ultron trailer by tweeting about it. But good news: The trailer is amazing.

All morning, a promoted post on Twitter asked fans to "tweet to unlock" the new ad, and now the spot is live. Check it out below for your fix of James Spader, Robert Downey Jr. and an overflowing superhero smorgasbord:

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david.griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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