Eyewear Maker Packages Annual Report as Fun Infographic A different look from Warby Parker
Hey, want to read an eyewear store's annual report? Actually, yes, you do. Warby Parker, an e-commerce hub for hipster glasses and tortoise-shell frames, has released its 2011 annual report as a lighthearted, interactive and addictive infographic, featuring everything from call volume and site traffic to Instagram mentions and employee commute times. Marketers will find it to be a treasure trove of data and clever ideas, while normal humans will just be fascinated by the random facts about our nation's eyesight. Did you know Maryland has the worst vision, and Vermont the best? Did you know 252 people ordered monocles from Warby Parker last year? Did you know I was one of them? That last part's not in the report, but it's true. Sadly, it was just a gift for a friend who needed the finishing touch for his 19th century tycoon/colonel/kaiser look. Check out the report, and let us know if it'll make you eye annual reports a little differently.
- iCrossing CEO Don Scales Steps Down
- Shazam Introduces Engagement Metric for TV Ads
- Buzzfeed's Michael Hastings Dead at 33
- What's So Good About 'Dumb Ways to Die'?
- MTV Study Shows Varying Attitudes Within Millennial Generation
- Google: We Have a Right to Publish Security Requests
- YouTube Stars Struggle Mightily Off YouTube
- FCC Chairman Nominee Says Broadband Is Top Priority
- Conan O'Brien to Advertisers: You Disgust Me, but I Will Take Your Money
- Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
- Millennial Guys Are Turning to Makeup
- MTV Study Shows Varying Attitudes Within Millennial Generation
- Apple Finds Its Footing Again With Evocative Film About Third-Party iOS Apps
- Sean 'Diddy' Combs Pitches Revolt and Tells Advertisers How to Be Cool
- Shazam Introduces Engagement Metric for TV Ads
- Barbarian Group Wins Inaugural Innovation Lions Grand Prix for Its Cinder Coding Platform
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







