Everyone Can Stop Making Billboards, Because These Guys Made One Entirely Out of Cake

Having your ad, and eating it too

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The greatest idea for a billboard has been realized: one made entirely of cake.

Actually, 13,360 cakes. British confectionery brand Mr. Kipling and agency JWT London are the geniuses responsible for this gift to the the world. Because they are benevolent leaders who understand how things should work, they let everyone lucky enough to be near the billboard, at a mall in London, also participate in the eating of the billboard.

That makes it even more perfect, because a billboard that disappears quickly is the best kind.

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