Empty Wheelchair Chases People Around a Mall in One of the Meanest Ad Pranks Yet

FCB Health's PSA about osteoporosis

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Hand out fliers about the dangers of osteoporosis pretty much anywhere and see what happens. Crumple. Toss. No one reads all those statistics. But chase those same folks with a remote-controlled wheelchair? Now you have yourself a public service campaign.

Never mind that it could spike some heart rates—why is that contraption following me?—it's for the greater good.

The prank-style awareness campaign, from FCB Health, shares some fairly alarming data: About 54 million Americans have osteoporosis or low bone density, and one in two women over age 50 will break a bone due to osteoporosis.

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