Don't Drink and Drive. In This Powerful Ad, It Really Does Sound Like a Broken Record

Snippets of disaster

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

This is what it sounds like when you drink too much, then get behind the wheel. Surprise: It does not have a happy ending.

A new PSA by ad agency La Chose for French road safety organization Association Victimes et Citoyens uses a simple yet effective single shot of a vinyl record player to offer a fresh version of a familiar and important point.

Perhaps counterintuitively, the absence of any violent footage actually increases the power of the message.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in