#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Sleep-aid ZzzQuil left some followers wondering what year it was when they saw the brand's recent engagement-themed tweet.
"SLEEP LIKE he finally proposed," the tweet noted. "And you have been dating for a decade. #SleepLike #engaged #shesaidyes"
The message felt a bit too 1950s for women who'd like to move past the stereotype that peace of mind is all about finding a husband.
Despite being posted late Thursday and sparking quite a lot of backlash, the tweet remained live this morning, and the brand hasn't responded to any of those upset by it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in