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Here's a weird idea. For ROC Live Life Loud, Real Madrid forward Cristiano Ronaldo worked with Shareability, which co-owns the speaker and headphone brand with him, to engage in an odd game, more or less based on the fatigue of fame: Tea vs. Photo.
The video's link-baity title is enough to instill pride in BuzzFeed: "CRISTIANO RONALDO was just going out for tea and this happened …" It depicts Ronaldo sitting down at an outdoor café for tea—except between each sip, he's interrupted by a barrage of fans who want photos with him.
The fans start as a stream and grow in number when they observe his receptiveness.
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