Creepy Yet Gorgeous Condom Ads Show Real Couples Vacuum Packed in Plastic Sealed with more than a kiss

"Preserve the love. Wear a condom."

Sounds like a perfectly acceptable tagline for ads promoting safe sex, right? Well, what if you were literally preserved like a slab of beef? Sounds a bit claustrophobic, no?

Condomania and Ogilvy and Mather Tokyo have binded forces to bring us some of the weirdest prophylactic ads to date. The Japanese artist known as Photographer Hal, who shot the work, finds "interesting couples" in bars and invites them into his studio to photograph them vacuum packed in plastic futon storage bags.

In the mini-documentary below, he explains his concept. "Human beings aren't completed if they're just by themselves," he says. "It's when they come together, when they come really close that they're finally completed. That's why I pack them together."

Imagine if Photographer Hal had shot John and Yoko instead of Annie Leibowitz.

See the print work after the jump. Via Adeevee.

Client: Condomania
Agency: Ogilvy & Mather, Tokyo
Chief Creative Officer: Ajab Samrai
Creative Directors, Copywriters: Ricardo Adolfo, Federico García
Art Directors: Paul Matheson, Junkichi Tatsuki
Typographer: Junkichi Tatsuki
Photographer: Photographer Hal
Director, Editor: Ken Arima
Director of Photography: Daichi Oka
Producer: Atsuko Keino
Account: Hisashi Kitajima, Koichi Maeda

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS