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"Preserve the love. Wear a condom."
Sounds like a perfectly acceptable tagline for ads promoting safe sex, right? Well, what if you were literally preserved like a slab of beef? Sounds a bit claustrophobic, no?
Condomania and Ogilvy and Mather Tokyo have binded forces to bring us some of the weirdest prophylactic ads to date. The Japanese artist known as Photographer Hal, who shot the work, finds "interesting couples" in bars and invites them into his studio to photograph them vacuum packed in plastic futon storage bags.
In the mini-documentary below, he explains his concept.
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