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When creatives judge their fellow creatives in awards shows, one might argue it's a good way to ensure strong work is appreciated. Others might argue it gets a bit … incestuous.
To promote the fact that the Epica Awards are the only major ad industry honors judged solely by journalists rather members of the creative industry, Epica has launched a new call-for-entries ad campaign that somewhat subtly satirizes the better-known events like the Cannes Lions, One Show and Clio Awards (the last of which, I should note by way of disclosure, is owned by Adweek's parent company but operated independently of this magazine).
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