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When copywriter Matt Bull was given free use of a Dallas billboard for a month, he did what many of us would do: He devoted it to sloth-related violence. Since the billboard was a reward from Clear Channel for Bull's quirky creativity, he chose to advertise SlothPunchClub.com, a URL he offered to hand over to whomever could come up with the best proposal for how it should be used. This week, Bull announced the winner: artist Timmy Hamm, aka "Sloth," who plans to create a series of sloth-related custom shoes and give them away to lucky monthly winners.
"Timmy plans to keep the community-driven/freeware/contest spirit of this enterprise alive, which is cool," Bull writes on his startup agency's website, DepartmentOfPersuasion.com.
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