Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects

Ogilvy's '2nd Lives' campaign

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Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful.

Is that just an empty soda bottle? Nope, it's a squirt gun. Useless piece of trash? Nope, it's a pencil sharpener, or the perfect rattle for your baby. Make your children happy. Give them Coca-Cola, and toys made from Coca-Cola. And if you have two empty Coke bottles, you can even make a dumbbell to burn off some of the calories you gained by guzzling both.

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