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Sometimes an ad idea just doesn't get the reach it deserves, and this is certainly one of those times.
Polish agency The Digitals created a little-seen banner/pop-up ad last year that asked site visitors, "Do you want to dissolve the government?" Hovering over the response button would then lock the user's cursor into the ad, which displays the message, "In Belarus, you would go to prison for that."
The ad then released the cursor and asked the viewer to sign a petition to similarly release human rights advocate Ales Bialiatski, who eventually walked free last summer.
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