Burt's Bees Gets Nature to Sing in Earth Day Ad | Adweek Burt's Bees Gets Nature to Sing in Earth Day Ad | Adweek
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Burt's Bees Gets Nature to Sing in Earth Day Ad Diego Stocco's organic orchestra

That coconut has a great beat, and I can really dance to it. And those almonds are in a groove. Is that dubstep? For several years, Burt's Bees has used Earth Day—which is this Sunday—as a way to tout its all-natural ingredients. Public eco-friendly stunts and animated artwork ensued. This go-around, it's a bouncy and beautiful two-minute video blending nature and music. In the campaign, from Baldwin& in Raleigh, N.C., sound designer-composer-musician Diego Stocco turns flora and fauna into his personal orchestra. It's intended to "sing the company anthem," the marketer says, given that Earth Day is its Hanukkah, Christmas, New Year's and Fourth of July rolled into one. It's a clean, clever concept with toe-tapping results. I never knew a lemon tree sounded like that. Take a listen.

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