Bank Ad Goes for Broke With Slew of Wonderfully Random Pop-Culture References | Adweek
Advertisement

Bank Ad Goes for Broke With Slew of Wonderfully Random Pop-Culture References How much did this cost?

Holy licensing fees, bank man.

This new spot for National Australia Bank features an entertainingly bizarre array of pop-culture references, from Jaws and Gremlins to Scooby-Doo and OK Go. It's all set to the upbeat sounds of "Tightrope," the 2010 soul single from Janelle Monáe, creating a vibe that's fun, funky and many other adjectives you don't normally associate with a bank.

Sure, you could argue it doesn't really sell the specific benefits of banking at NAB, but then you'd sound like some focus-group poindexter who just wants to see interest rates and smiling people holding debit cards.

Plus, anything that puts a great white, a mogwai, Wile E. Coyote and Roy Scheider into the same 45 seconds is a winner in my book. Agency: Clemenger BBDO in Melbourne.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS