Bad Day on Social Media? Ads for High-Alcohol Beer Suggest Drowning Your Sorrows

An appeal to modern self-pity

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

No one inspires sympathy quite like a guy who spots his girlfriend on Tinder while shopping around on the the dating app himself.

A new campaign from Brazilian agency Candy Shop for Boca Maldita, a regional high-alcohol beer, riffs on modern infidelity—as it plays out on mobile and social networks. Four print ads feature headlines from the Ashley Madison school of adultery-themed, logic-affronting copy—along with the tagline, "Some days you just want to forget."

 

It's hard to feel bad for the dude whose wife catches him cheating by reading his texts.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in