Apple's New Ads Won't Sell You on an iPhone 6, Which Is Fine Since Everyone Already Bought One

Not clever, not inspiring. Also not necessary

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Remember when Apple's ads were more about witty repartee than about how its devices could alter the fate of humanity for the better?

With its newest ads, heralding the phone's newest iteration and its jumbo sibling, the iPhone6 Plus, the brand seems to be calling back to the Get a Mac days of good-natured ribbing by showing owners of each phone bickering about what makes them great.

Unlike the era of John Hodgman and Justin Long, we don't see the people behind the voices this time around.

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