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Apple's new ad for the iPad 2, shown below, continues the tone of the tablet's "We Believe" launch spot, letting the dulcet tones of Peter Coyote explain how this thin slab of magic is both practical and revolutionary. As usual, the work by TBWA is minimalist and crisp, though it's kind of nice to get a break from the stark white backgrounds that have been a hallmark of Apple ads for more than a decade.
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