Air Force Ad Stretches the Definition of 'Not Science Fiction' | Adweek Air Force Ad Stretches the Definition of 'Not Science Fiction' | Adweek
Advertisement

Air Force Ad Stretches the Definition of 'Not Science Fiction'

The U.S. Air Force continues the "It's Not Science Fiction" campaign with a new post-apocalyptic epic highlighting the service's medical rescue missions. Created by GSD&M and directed by Phil Joanou, the ad is definitely a stunning visual display, thanks largely to CGI effects by MassMarket. My only beef with the spot is that it loses some of the subtlety of earlier work in the campaign, which is meant to show a slightly futuristic version of work being done right now. With this installment, I think they might have pushed the concept a bit far with the vertical-landing cargo jets and left viewers wondering, “Wait, that is science fiction, right?” UPDATE: As some commenters note, a shorter version of this spot has been out for a few months. The 60-second version below was just released in the past few weeks.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS