This Agency's Weird, Fascinating Model Imagines If Humans Evolved to Survive Car Crashes

PSA reminds us how fragile we are

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Platypi have always been our favorite example of the weirdness of evolution. And while we laugh, it's easy to forget that nature makes us the way we are for reasons we can't always gauge. Humans specifically have changed their habits so quickly that our bodies haven't quite had time to compensate. 

That's why agency Clemenger BBDO Melbourne and Australia's Transport Accident Commission (TAC)—alongside artist Patricia Piccinini—created Graham, a human designed to withstand crash forces. 

"Cars have evolved a lot faster than we have.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in