Adweek's Brand Paternity Test: Who Owns What? Match these 15 products with their parent companies
When you buy anything these days, from apple juice to an Audi A6, chances are good that at least some of your money is going to a parent company that might surprise you. It is a rare and inquisitive marketing mind that can actually remember these relationships, like the fact that Minute Maid is owned by Coca-Cola or Baked Ruffles report up to PepsiCo.
Think you've got the brand savvy to match up the marketing marionettes with their corporate puppet masters? If so, take Adweek's Brand Paternity Test below and gauge your talent for spotting consumer culture's family connections.
Name the parent brand or holding company of ...
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Gevalia Aims for a Buzzy Social Partying Weekend
- Modest Buzz for NewFront Content Based on Social Sharing Data
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- Meet the Sleepy's Creative Finalists
- Yahoo Adding Tweets to Homepage
- Embattled Abercrombie CEO Backpedals on Exclusionary Comments
- NBCUniversal Expands Licensing Deal With Amazon
- Goodby, Silverstein Brings the Funny for YouTube's First-Ever Comedy Week
- California Winery's Ads Pair the Product With Sex, Drugs and More Sex
- The 10 Best Commercials of 2012
- YouTube Star Tobuscus Forced Into Making Insane Musical Ad for Hot Pockets
- How BBH Perfected the Twist Ending for the Year's Best Beverage Ad
- The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- British Advertising Hits New Low With Commercial Starring Talking Butt Crack
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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