Advertisement

The 50 Gayest Ads Ever


Not all gay-themed ads are actually about gay people. Spots featuring straight folks in gay situations often end with what GLAAD calls a "homo-queasy" punch line. Others are surprisingly clever.

Marmite21


Click to view YEAR: 2003
COUNTRY: U.K.
AGENCY: DDB
Many gays were offended by this British spot's apparent revulsion toward man-on-man makeout sessions. I was more offended by the fact that "making out during mouth-to-mouth" is just about the most tired cliché in advertising.

Heinz22


Click to view YEAR: 2008
COUNTRY: U.K.
AGENCY: BBDO
"British viewers didn't quite understand the metaphor that Heinz and AMV BBDO were going for with this spot, which was pulled after more than 200 complaints.

Budweiser23


Click to view YEAR: Unknown
COUNTRY: USA
AGENCY: Unknown
Hard not to like this one, even if the writing is a bit clunky. For a brand like Budweiser, this is about as forward-thinking as you can hope for.

DHL24


Click to view YEAR: 2007
COUNTRY: South Korea
AGENCY: Unknown
Delivery service DHL will send along anything for you. Anything.

Virgin Atlantic25


Click to view YEAR: 2004
COUNTRY: South Africa
AGENCY: BBDO
One of my favorite gay-themed ads of all time, even if it does have a bit of a "homo-queasy" punch line.

Next page:

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Gay, Lists, Creative, Agency

Continue to next page →

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement