10 Ads That Killed Dubstep How marketing co-opted another musical genre that used to be cool
It's a cultural shift as inevitable as the tide: No matter how deeply underground its roots run, every musical style is eventually co-opted by the corporate world. That's exactly what's happened with dubstep, a subgenre of electronic music that's more than a decade old but has abruptly become a go-to soundtrack of choice for marketers over the past two years. Today we look at 10 ads that helped cement dubstep's fateful journey from the recesses of experimental dance clubs to ads that pitch everything from cereal and discount clothes to Microsoft tablets and flavored booze. Click here to see the spots:
Video Gallery: 10 Ads That Killed Dubstep
- FTC May Not Be Done With Google Yet
- IPG Shareholders Reject 2 Proposals, Including Gender and Race Reporting
- What If Arrested Development Were Coming Back on YouTube?
- Are You Young and Male? Discovery Says This TestTube's for You
- Dwell Media Hires New Head of Digital from Yahoo
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- How J.Lo Is Becoming A Wireless Brand
- Arnold Wins Avocados From Mexico
- Ad of the Day: VisitEngland
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever
- And the 2013 Grand Effie Goes to ...
- Nikola Tesla Takes Down Silicon Valley VCs, but Will It Get Him a Statue?
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
- Tablets Overtake Smartphones as the Big Shopping Device
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.