Webinars

Influencer marketing is projected to hit over $10 billion in brand spend by the year 2020. As the playing field shifts due to social media algorithms, the rise of microinfluencers (and nanoinfluencers) and new regulations, it’s more important than ever for brands to build long-standing relationships with a trusted influencer network.

New research from industry expert Advertiser Perceptions uncovers how marketers are concerned about their inability to accurately measure attribution across all their media channels, specifically TV. Find out what's missing from your measurement stack and how location intelligence can effectively measure TV performance.

Did you know successful people make decisions differently? Here’s what sets them apart: They know how to discern big decisions from small and medium ones and build the momentum into a winning streak. Mike Whitaker, author of The Decision Makeover, has studied successful decision-making by successful decision-makers and cracked the code on their winning formula.

What do you really know about the customer journey? With greater attention being paid to personalization and customer experience, marketers need a clear view of the various touchpoints that make up the typical path to conversion. Simply mapping the journey doesn’t cut it. You need to actually orchestrate it through a single, visual source that considers all your relevant journey analytics.

Brooks Running is a 100-year old company that continually innovates to deliver world-class running shoes. From first-time to trail runners and everyone in between, Brooks wants to deliver a unique website experience tailored to the interests of that specific group. Through simple website testing and personalization, the brand has been able to do just that.

How do brand marketers decide to outsource to an agency instead of keeping the work in house? Agency Management Institute (AMI) spoke with over 500 senior decision makers, and the findings might surprise you. The study identifies the kinds of work these brand marketers want agencies to do, what frustrates them enough to pull work in-house, and how they feel about their own internal resources.

Pandora is the largest streaming music provider in the U.S., connecting over 120 million users to the audio entertainment they love. Pandora advertisers have the opportunity to reach their audiences through the services’ many ad solutions including audio, video, display and sponsored content. But how can you gauge the impact of your Pandora advertising efforts?

From the California Consumer Protection Act (“CCPA”) to various proposals for both state and federal privacy laws, it is clear that the use of consumer data has become one of the defining issues of our time. Learn what questions you should be asking your teams and what steps you can take right now to help your business adjust to this new era of privacy.

With upfronts season fast approaching, it’s critical that brands and agencies plan their media campaigns for the most impactful results. But the tried-and-true way of buying TV no longer gets the results most advertisers demand. Executing your upfront deals programmatically can help you gain insights and drive performance, making your TV dollars go farther.

Fundamentally, digital transformation starts with a belief that there's a better way for a product or service to be delivered and for feedback to be collected. This requires a culture shift across your organization. Otherwise, your efforts won't work. Simply put, digital transformation transcends platforms, partners and trends, and requires a fundamental change in your corporate culture.

Authentic customer engagement hinges on how well you know each individual audience member. But when do call a customer profile complete? How many audience attributes are enough? It all comes down to harnessing the data elements that directly help you build audience profiles that inform compelling messaging, fuel blockbuster campaigns and power conversion.

Digital marketers continue to be challenged with driving higher return on ad spend (ROAS) and cross-channel campaign conversions and return. It’s time to shift the way you optimize your omnichannel campaigns and leverage AI and machine learning to drive intelligent recommendations for higher sales revenue and pipeline conversions.

Influencer marketing spend continues to grow—estimates put its value at as much as $10 billion by 2020. But all too often, advertisers are missing out on opportunities to accurately measure and quantify the impact of their influencer investments. And this can affect your campaigns. It doesn't have to.

Instagram has become the must-have social platform for successful brands. But its true influence lies in the insights it can provide about consumers as part of its multi-pronged engagement approach. Find out what it takes to harness Instagram data and how to thoroughly analyze and act on the insights it provides.

Nearly three-quarters of marketers say that measurement commands most of their time. That leaves little time for getting to know customers, their pain points and how to overcome them. To simplify measurement, marketers and advertisers need an accurate and repeatable framework for understanding how their ads are working, which channels they should be choosing and how to invest their time and budgets.

Business development professionals know that timing is crucial to winning a new client. So, what triggers AOR and agency partner changes? CMO shifts. By activating CMO tenure data, BD professionals can forecast CMO shifts and capitalize on narrow windows of opportunity to win new business

Digital transformation has changed the role of customer service from single-channel cost center into a dynamic platform for delivering customer experience. Brands need to shift how they approach care and identify its true strategic value as ground zero for delivering superior customer experience. New research from customer strategy expert ThinkJar uncovers how brands are remaking their service organizations.