Experience Is the New Brand: Executing Your Customer-First Strategy

Wednesday, February 21, 2018, 1 PM ET | 10 AM PT
If you think marketing is about your brand, you’re mistaken. It’s about customer experience. That’s why the ability to deliver more human and intuitive experiences, at every touch point, for every customer, is the single most strategic investment for any company today.

Prepare for the Next Era of Mobile: Beyond Smartphones and Tablets

Tuesday, February 27, 2018, 1 PM ET | 10 AM PT
It’s time to start thinking about mobile beyond the smartphone. Over 80 percent of U.S. adults now have smartphones, but consumers are interacting with a much larger mobile world, including smart homes and IoT, wearables, AR/VR, in-vehicle experiences and more. It’s a new era of mobile and you need to upgrade your strategy.

6 Ways to Boost Customer Experience with Social Intelligence

Thursday, March 1, 2018, 1 PM ET | 10 AM PT
Social listening can provide your organization with a wealth of audience and competitive data. But do you have a plan to analyze and leverage what you’ve captured? Find out six ways you can immediately put social listening data into action, and hear how Ford Motor is using it to improve customer experience.

Identifying Touch Points That Matter Most

Tuesday, March 6, 2018, 1 PM ET | 10 AM PT
What are the most influential touch points along today’s path to purchase? After all, the customer journey now passes through a wide range of digital (and brick-and-mortar) channels. That’s why Delta Faucet Company worked with Luth Research to use a combination of digital tracking and online surveys to measure omnichannel consumer behavior.

Ad Tech in a Post-GDPR World: Your Action Plan for What’s Next

Thursday, March 8, 2018, 1 PM ET | 10 AM PT
When GDPR takes effect on May 25, it will change the way data-driven marketers collect data and engage with their audiences. Who will be impacted (and disrupted) by this regulation? Just the entire global ad tech ecosystem. It’s time to future-proof your organization against GDPR and mitigate your risks of non-compliance.


How Programmatic Powers People-Based Marketing

Available On-Demand (Originally Broadcast February 13, 2018)
Ad personalization can increase consumer brand awareness, recall and affinity. It also leads to action. To activate this kind of large-scale people-based marketing, you need to recognize one thing: Personalized experiences are powered by programmatic.

The Best Email Marketing Campaigns of 2017

Available On-Demand (Originally Broadcast February 1, 2018)
An astounding 269 billion emails are sent each day. But it is possible to break through the clutter and win the inbox by understanding how people engage with email and crafting your messaging to meet and exceed their expectations. Find out about the strategies the top email marketing campaigns used to stand head and shoulders above the rest.

Personalization’s Secret Weapon: You Need to Know About Declared Data

Available On-Demand (Originally Broadcast January 30, 2018)
If you haven’t heard of declared data, you will soon. Declared data is information that is willingly shared by an individual that describes their motivations, intentions, aspirations and more. And brands like Regent Seven Seas Cruises are using it to drive their personalization strategies.

The B2B Account Journey: The Complex Road to the Close

Available On-Demand (Originally Broadcast January 25, 2018)
We’ve heard the statistic—an average of eight buyers are involved in the B2B decision process. But how does each buyer’s journey contribute to the purchasing experience of the organization as a whole? That’s the B2B account journey, and it impacts everything from account-based marketing to messaging.

7 Social Analytics Best Practices: Insights from Industry-Leading Brands

Available On-Demand (Originally Broadcast January 24, 2018)
How do some of the world’s most recognizable companies—like Wendy’s, Panera Bread, Macy’s, Zara and UBS—use social analytics to propel their brands? Find out some of the best practices they’ve put in place to enhance and protect their brand reputation, improve campaign performance and ensure a positive customer experience.

Make Your Content Sing: What Marketers Can Learn from Publishers

Available On-Demand (Originally Broadcast January 18, 2018)
In today's content-rich world, marketers need to find the stories that resonate and engage your audience. That’s why brands should take a page from publishers on how to craft content with your audience in mind and measure the results to ensure it’s hitting the mark.

Create a Data-Driven Marketing Organization

Available On-Demand (Originally Broadcast January 16, 2018)
Today’s data-driven marketers are under greater pressure than ever to optimize budgets, personalize experiences and deliver growth. But all too often, their organizations are not optimized to handle the challenges of data with agility, speed and accuracy. Hear how Thermo Fisher, the $20 billion scientific products and services leader, has made the vision of a truly data-driven marketing organization a reality.

Connecting Through Storytelling: Create a More Personal and Powerful Impact

Available On-Demand (Originally Broadcast January 11, 2018)
Personal storytelling can be powerful. It can make complex topics accessible, get ideas heard and valued, rally teams around a strategy and cultivate trusting relationships with products and people. Discover how to use it for personal and professional impact.

The Direct-to-Consumer Revolution: How Brands Can Leverage Ecommerce Transformation

Available On-Demand (Originally Broadcast January 9, 2018)
Consider this: 87 percent of consumers say they’ll buy directly from a brand’s website if given the opportunity. So why aren’t more brands creating these kinds of digital flagships? Find out why marketers need a direct-to-consumer commerce strategy.

High-Velocity Data Insights: How Ticketmaster Makes Smarter Marketing Decisions

Available On-Demand (Originally Broadcast December 19, 2017)
To move at the speed of your customer, you need to turn disconnected data into clear, holistic views and insights that tell a complete story. That kind of high-velocity approach has helped Ticketmaster gain control over how it markets thousands of event campaigns each month.