Pernod Ricard’s Global Marketing Intelligence Journey

Wednesday, October 17, 2018, 11 AM ET | 8 AM PT
Pernod Ricard's global marketing strategy spans six brand companies and 80 markets. Its marketing intelligence journey focused on balancing long-term and sustainable marketing integration alongside a need for speed in delivering results and worldwide organizational consistency. Find out how it achieved this. Please note 11 AM ET start time.

Create a High-Fidelity Voice Experience

Thursday, October 18, 2018, 1 PM ET | 10 AM PT
The rise of voice assistants like Amazon Alexa, Google Assistant, Apple Siri and Microsoft Cortana is creating new ways for consumers to access and interact with content. Interactive voice apps offer an entirely new medium for entertainment brands to activate and engage fans, as stories and characters come to life in conversational experiences.

Mind the B2B Data Gap: ABM, Martech and Programmatic

Tuesday, October 23, 2018, 1 PM ET | 10 AM PT
Business-to-business marketers have become as reliant on data as their consumer counterparts, but as they move to more advanced tactics like account-based marketing, they are becoming stymied by unclear strategies. This gap needs to be bridged to ensure data-driven success. This is among the key findings from the 2019 B2B Marketing Outlook from Dun & Bradstreet and Adweek.

How Mondelez Keeps Its Heritage Brands Dynamic: Fearless Marketing Fuels Oreo Colorfilled

Wednesday, October 24, 2018, 1 PM ET | 10 AM PT
Mondelez's innovative mindset fueled by creativity and enthusiasm led to the launch of the Colorfilled campaign, where Oreo lovers could customize the packaging of their cookies and have personalized gift boxes delivered to their door. This program was enabled by a mix of fearless marketing and innovative print technology. Hear from some of the creative partners about this groundbreaking campaign.

Get Through the Connected TV Maze

Thursday, October 25, 2018, 1 PM ET | 10 AM PT
For years the ad industry has been talking about advanced TV and how it’s going to upend the linear model. That day is here. But there are still a lot of connected TV (CTV) unknowns, and that’s hampering advertisers’ efforts to take full advantage of the opportunity. A commissioned study by Forrester Consulting on behalf of Causal IQ reveals some of the key challenges advertisers are facing when it comes to CTV.

The Beauty Brand Journey on Instagram

Tuesday, October 30, 2018, 1 PM ET | 10 AM PT
Instagram has become a crucial channel for beauty brands telling rich visual stories. That’s the approach that skincare brand Fresh has taken, providing an immersive, sensorial experience for its audience on Instagram. Fresh marries data and creative to nail its content strategy, connect with consumers, and ultimately generate ROI.

5 Ways Major Brands Leverage Social Analytics

Wednesday, October 31, 2018, 1 PM ET | 10 AM PT
In a world dominated by social media, how do market leaders grow and maintain their brand presence?  Learn how global names such as Land Rover, IKEA, Marriott, and UEFA Champions League employ social media analytics to engage audiences, nurture influencers, truly understand consumer experience, and measure the impact of promotions.

Prepare for a Video-First World

Thursday, November 1, 2018, 1 PM ET | 10 AM PT
Video is quickly becoming consumers' preferred way to access news, information and entertainment online, just as it has always been the preferred offline source. With consumers already ignoring classifications like "online" and "offline," marketers must adapt their ability to create omnichannel video campaigns that blend the best of "digital" and "traditional" skills.

Close the Gap in Personalized Ad Experiences

Tuesday, November 6, 2018, 1 PM ET | 10 AM PT
For successful marketers, delivering personalized experiences, at scale and across the customer lifecycle is no longer a nice-to-have. It's a must-do. However, over two-thirds of marketers struggle to deliver on this mandate despite the opportunities presented by adtech, according to “The Personalized Advertising Confidence Gap,” a new commissioned study conducted by Forrester Consulting on behalf of RevJet.


Gen Z Insights and Misconceptions

Available On-Demand (Originally Broadcast October 16, 2018)
Gen Z is growing up! They recently entered the workforce, have more cash and now hold tremendous buying power and influence. But how post-millennials approach the market is different from older generations. Gen Z doesn’t just buy a product. They buy the lifestyle, the mission and the brand promise.

Out of Home Goes Programmatic

Available On-Demand (Originally Broadcast October 11, 2018)
Data is changing the face of out of home advertising. The need for hyper-local, data-driven experiences has pushed the digital OOH market to new heights, with billboards lighting up with the promise of programmatic. Digital buyers are waking up to the OOH opportunity, finding creative ways to connect with consumers as they are literally on their journey.

Build a Breakthrough Measurement Strategy: How Mentos Stays Fresh Through Real-Time Decisions

Available On-Demand (Originally Broadcast October 10, 2018)
In today’s market, you’ve got to measure better and faster to optimize real-time insights and create first-mover advantage. That’s what confectionary giant Perfetti van Melle (PvM)—known for Airheads and Mentos—does by aligning its planning with how customers are consuming media.

Maximize Your YouTube Advertising

Available On-Demand (Originally Broadcast October 9, 2018)
YouTube is not only one of the largest entertainment platforms in the world; it is also the second largest search engine. Which is why it presents advertisers with a unique opportunity to reach consumers in a contextually relevant environment at the moment they’re engaged with content that’s important to them. So how do you get the most out of YouTube?

Images That Change Your View of the World: Content With a Conscience

Available On-Demand (Originally Broadcast October 4, 2018)
Consumers are more socially conscious than ever before and they're demanding that companies take a stand and have a point of view. So the imagery you choose to represent your brand matters. Hear from Adobe Stock partners TONL and The Ocean Agency about how they create images that can propel social change and impact the way people see the world around them.

Uncover the Human Element of Data Targeting: Go Beyond Cardboard Personas

Available On-Demand (Originally Broadcast October 2, 2018)
Person-centric insights uncover the human element, which is a holistic and contextual understanding of how to persuade and engage consumers beyond the cardboard cutout personas of age/gender/income. The human element provides the why behind consumer decisions, leading to better engagement across all stages of the customer journey.

Make the Case for Advanced Marketing Measurement

Available On-Demand (Originally Broadcast September 27, 2018)
With the increasingly complex buyer’s journey, it’s become much more difficult for CMOs to determine marketing’s contribution to financial success. They need advanced marketing measurement capabilities that help them objectively determine the optimal mix of marketing activities, driving not only greater return on marketing spend, but also accountability.

Unify Your Customer Data

Available On-Demand (Originally Broadcast September 25, 2018)
With access to over 6,000 martech and adtech options, marketers have more tech solutions than ever at their disposal. But to fully leverage their power, it’s crucial to have the right unified data foundation in place. Without that, digital transformation, exceptional customer experience and achieving revenue and ROI goals may be out of reach.

Reach Wellness-Focused Consumers: Use Health Data to Improve Your Targeting

Available On-Demand (Originally Broadcast September 20, 2018)
As people engage in a more health-aware lifestyle, what are brands doing to engage these consumers? Many of today’s most innovative marketers are incorporating health information into their data-driven advertising programs in order to better target across channels with timely and appropriate offers and information.

New Behavior, New Strategies: Evolving Your Ad Experiences for the Converged Video Market

Available On-Demand (Originally Broadcast September 18, 2018)
The traditional media model has been turned upside down as new digital options move into the mainstream. Consumer behavior has followed suit, and brands need to revamp their advertising models to take full advantage of the new media market.