Capture the Genuine Journeys of Your Customers

Wednesday, April 24, 2019, 1 PM ET | 10 AM PT
Customers are loyal to experiences, not companies. Unfortunately, most brands struggle to deliver connected, personalized, real-time engagement to drive those memorable customer experiences. Capturing and connecting digital interactions with offline moments, then articulating the customer's needs from their intent, is a tall order. That’s where interaction management comes in.

Gen Z Doesn’t Need Your Brand

Thursday, April 25, 2019, 1 PM ET | 10 AM PT
Gen Z is different from any previous youth generation. And your average brand strategy isn’t going to cut it. After all, this is the generation that doesn’t need brands. Still, you can build a brand that Gen Z can’t live without and can’t stop talking about. But you’re going to have to understand what drives them.

Be a Lean Agency with Happier Employees (and Clients)

Tuesday, April 30, 2019, 1 PM ET | 10 AM PT
Today’s advertising and marketing agencies are dealing with a lot of disruption. There’s rising competition from consulting firms, in-house agencies and smaller, more agile shops. Not to mention, trust and transparency issues are top of mind, along with an urgency to build data-driven solutions. That’s why many agencies are turning to solutions that allow them to be leaner in a way that adds more value for their clients.

Build a Better B2B Experience

Wednesday, May 1, 2019, 1 PM ET | 10 AM PT
Changing preferences and buying behaviors demand B2B organizations to shift from being product- and solution-focused to delivering better experiences. Designing a B2B sales experience requires addressing the business and emotional needs of buyers in order to live up to the expectations they bring with them from the outside world.

The Motley Fool Gets Wise with Customer Data

Thursday, May 2, 2019, 1 PM ET | 10 AM PT
Financial advisory publisher The Motley Fool is on a mission to make the world smarter, happier and richer. When the brand implemented a new customer data platform, it dropped its cost per acquisition for some of its most valuable targeted prospects by 20 percent. How? By prioritizing personalization and using customer data to deliver the right services to the right prospects and members at the right time.

To Podcast or Not to Podcast

Tuesday, May 7, 2019, 1 PM ET | 10 AM PT
“Hey, let’s put on a podcast.” Many marketers have undoubtedly had this revelation over the past year or two. And why not? Podcasts are a buzzy, growing industry – cheap to produce with almost no barriers to entry (in theory). But, with an estimated 700K+ podcasts and 29M episodes available on iTunes, the market is crowded with companies competing for ear-time.

How Visuals Connect Products to Principles

Thursday, May 9, 2019, 1 PM ET | 10 AM PT
Consumers want the companies and brands they buy from to be ethical, transparent and principled. Brands must now communicate their values a more powerfully, working with visuals to convey what their products and practices stand for. Purposeful brand visuals can transform a customer from liking your products to loving your brand.

Scaling Brand Safety on YouTube, Facebook and Instagram

Tuesday, May 14, 2019, 1 PM ET | 10 AM PT
Most marketers can vouch for the importance of brand safety controls - particularly when advertising on social media or video. But must you limit your campaign to run on a tiny sliver of whitelisted inventory? It is actually possible to achieve brand-safe scale without compromising performance across key sites like YouTube, Facebook and Instagram.

Close the Customer Experience Gap

Wednesday, May 15, 2019, 1 PM ET | 10 AM PT
Brands are investing heavily in delivering great customer experiences. But nearly half of consumers say companies are falling short of their expectations. Why the disconnect? An exclusive survey of 5,000 global consumers and 500 marketers identifies the CX gap and its implications for marketers that need to better leverage technology to meet customer needs.


Take Personalization to New Places

Available on Demand (Originally Broadcast April 18, 2019)
Multichannel marketing is a key way for brands to connect directly with their consumer, but workflow and supply chain issues are often a barrier. Now, data management technology combined with advanced print can change the dynamic so that personalized media is neither complex nor cost-prohibitive. When used for limited time offers or new-product launches, even personalized packaging can have a huge impact.

How Land O’ Lakes Builds a Modern Marketecture

Available on Demand (Originally Broadcast April 17, 2019)
Land O' Lakes Inc. is one of America's premier agribusiness and food companies with a mission to feed human progress. Driven by insights and innovation, the company leverages data from farm to fork to power its businesses. This requires an alignment of people, process and technology to understand the impact of its marketing and fuel growth.

The Advertising Opportunity in China

Available on Demand (Originally Broadcast April 16, 2019)
With a huge connected population and a burgeoning middle class, China is a bigger-than-ever opportunity for advertisers. But to capture the country’s growing consumer spend – it is predicted to become the world’s largest consumer of goods this year – marketers must learn how to break through to China’s mobile-first audiences.

Top Brands Go Cross-Channel

Available On-Demand (Originally Broadcast April 11, 2019)
Media teams take note: Cross-channel advertising goes way beyond orchestrating media planning and buying. Having the right ad creative is key to driving results. Hear from guest speaker Joanna O’Connell, principal analyst at Forrester, about how media pros can team up with creative partners to bring cross-channel together.

7 Social Analytics Best Practices of Leading Luxury Brands

Available On-Demand (Originally Broadcast April 9, 2019)
How do top luxury brands use analytics to propel their brands on social media? Social analytics platform NetBase has analyzed and ranked the social media of major luxury brands in fashion, hotels, jewelry, automobiles, beauty and more. They’ll be sharing these results along with case studies of how these companies use social analytics to grow and protect their brands.

Measure the Effectiveness of Pandora Advertising

Thursday, April 4, 2019, 1 PM ET | 10 AM PT
Pandora is the largest streaming music provider in the U.S., connecting over 120 million users to the audio entertainment they love. Pandora advertisers have the opportunity to reach their audiences through the services’ many ad solutions including audio, video, display and sponsored content. But how can you gauge the impact of your Pandora advertising efforts?

How Your Agency Can Win the Work You Actually Want

Wednesday, April 3, 2019, 1 PM ET | 10 AM PT
How do brand marketers decide to outsource to an agency instead of keeping the work in house? Agency Management Institute (AMI) spoke with over 500 senior decision makers, and the findings might surprise you. The study identifies the kinds of work these brand marketers want agencies to do, what frustrates them enough to pull work in-house, and how they feel about their own internal resources.

How Brooks Running Perfects Its Ecommerce

Available On-Demand (Originally Broadcast March 28, 2019)
Brooks Running is a 100-year old company that continually innovates to deliver world-class running shoes. From first-time to trail runners and everyone in between, Brooks wants to deliver a unique website experience tailored to the interests of that specific group. Through simple website testing and personalization, the brand has been able to do just that.

Journey Management Best Practices

Available On-Demand (Originally Broadcast March 27, 2019)
What do you really know about the customer journey? With greater attention being paid to personalization and customer experience, marketers need a clear view of the various touchpoints that make up the typical path to conversion. Simply mapping the journey doesn’t cut it. You need to actually orchestrate it through a single, visual source that considers all your relevant journey analytics.

Your Toolkit for More Successful Decision-Making

Available On-Demand (Originally Broadcast March 26, 2019)
Did you know successful people make decisions differently? Here’s what sets them apart: They know how to discern big decisions from small and medium ones and build the momentum into a winning streak. Mike Whitaker, author of The Decision Makeover, has studied successful decision-making by successful decision-makers and cracked the code on their winning formula.