Webinars

Upcoming

Help Loyalty Members Uncover Their Favorite Products

Thursday, June 20, 2019, 1 PM ET | 10 AM PT
If you’re only thinking about the purchase, you’re missing millions of chances to get to know your customers better. Top fashion retailer Express knew it needed to take advantage of these “non-shoppable” moments to build brand affinity, engage its loyalty members and uncover their preferences and motivations to power future personalization. Not to mention, seven figures of increased sales.

Why Consumer Privacy Matters

Tuesday, June 25, 2019, 1 PM ET | 10 AM PT
Trust for brands is more important than ever and nowhere is that more critical than in how brands use customer data. Witness the current state of data privacy and regulations such as the EU’s GDPR and California’s CCPA. Governments, privacy advocates and consumers want to know what data is being collected, how it is being used and with whom it is being shared. Data governance is key to ensure continued responsible use of data and to engender trust in your brand.

Address the Pain Points of TV Advertising

Wednesday, June 26 2019, 1 PM ET | 10 AM PT
The fragmentation of audiences across devices and channels and the continuous decline in TV ratings have created new challenges for marketers looking to reach engaged viewers. From over-exposure of heavy viewing households to large reach gaps and rising prices, TV advertising is in need of a new solution. Enter addressable advertising.

Stop Client Churn in Its Tracks

Thursday, June 27, 2019, 1 PM ET | 10 AM PT
Your top account executive just quit. She said she was stressed out, burned out and tired of managing her workload with ineffective tools. Her clients decide to follow her. Your agency has lost both a promising leader and important revenue. How can you be successful at both employee retention and client retention? The answer can be traced back to effective and efficient work management.

Previous

How Holistic Marketing Measurement Drives Business Success

Wednesday, June 19 2019, 1 PM ET | 10 AM PT
Marketers must shift their marketing measurement strategy from simply reviewing post-campaign reports to actively analyzing results to guide the future. Armed with more complete performance insights from unified measurement, firms can make smarter investments that will ultimately drive incremental revenue and overall business growth.

Why Emotions Are Critical to Engagement and Loyalty

Tuesday, June 18, 2019, 1 PM ET | 10 AM PT
Can tapping into emotional and contextual data foster deeper connections with your customers across key moments? Do these connections increase the lifetime value of those customers? And can these feelings decrease the likelihood of brand-switching? Hear the surprising insights from Deloitte Digital’s recently released research report on emotion-driven engagement.

Tell Your Brand Story Better

Thursday, June 13, 2019, 1 PM ET | 10 AM PT
To become experience-driven, brands need to understand the value of a great story. That requires an approach that puts the focus on content and engagement, shifting the purpose of your website from destination to brand experience. That’s why Honda did a total relaunch of its Engine Room content hub. Central to the execution: Thinking like a successful publisher to build out media-rich, SEO-driven content from scratch.

Video Puts Brand Storytelling in Motion

Tuesday, June 11, 2019, 1 PM ET | 10 AM PT
Video and motion media provide an extraordinary opportunity to tell brand stories in a compelling package. From quick, social-media stories to longer-form, docu-style executions, the bar continues to rise (as does the spending and competition) as the lines between entertainment and advertising blur. This expertise needs to be part of every agency’s content toolkit.

How News Corp Drives Data-Driven Results for Advertisers

Available On-Demand (Originally Broadcast June 6, 2019)
Across such storied brands as The Wall Street Journal and The New York Post, News Corp is an an expert on the ins and outs of balancing quality content and quality metrics across its portfolio. Its secret? Data that’s integrated into a comprehensive advertising platform across all of its media properties.

Use Social Analytics for Better Campaign Measurement

Available On-Demand (Originally Broadcast June 5, 2019)
How do you prove the value of your brand campaigns? Social listening and analytics can uncover many of the key KPIs that can help you measure success and prove the value of your strategy and efforts. That’s why it is more critical than ever to understand the power of social analytics and how it can help you take control of your metrics.

5 Key Strategies for Engaging Social Media Influencers

Available On-Demand (Originally Broadcast June 4, 2019)
Brands understand the importance of using social media influencers to deliver their messages to consumers. But how do you find influencers, build relationships and empower them to speak on your behalf? Building an influencer strategy is hard, and doing it in a way that appears authentic to your audience and has a measurable impact on your business takes a deep knowledge of the platform and the people on it.

The Secret to Brand-Agency Co-Creation

Available On-Demand (Originally Broadcast May 30, 2019)
Marketers face a world of increasingly complex problems and greater pressure to find solutions at lightning speed. Every moment spent protecting or perfecting an idea increases the risk of failure. To innovate, brands and agencies are turning to co-creation to help teams originate and accelerate the development of great ideas. The goal: rapidly move viable solutions forward from problem to prototype.

Best Practices to Connect Customer Data from Anonymous to Known

Available On-Demand (Originally Broadcast May 29, 2019)
Every marketer needs to track customers across their respective lifecycles. But many are stymied by the traditional programmatic approach to digital acquisition. They are forced to make sense of a complex mix of ad tech and mar tech platforms. And they often lack the accurate, accessible and actionable first-party data they need to make data linkages that have a measurable impact on conversion and spend.

Get Ready for Data Privacy Regulation

Available On-Demand (Originally Broadcast May 23, 2019)
Data privacy regulation is coming, like it or not, and many marketers are struggling to prepare. With little clarity on what compliance looks like, questions loom. What will the effect of California’s CCPA be? What is the likelihood of federal-level regulation? And what data will be out of bounds for digital advertisers?