Webinars

Upcoming

Be a Better Video Storyteller: Make an Impact With Motion

Tuesday, July 24, 2018, 1 PM ET | 10 AM PT
There’s no doubt that video is a powerful platform for brand marketers, but are you doing it right? In this era of YouTube, Facebook and Instagram, your audience's video expectations are rising. Tell your video stories well with timely and engaging content and people pay attention. Do it poorly and your brand can suffer.

What Offline Measurement Says About Digital Performance

Tuesday, July 31, 2018, 1 PM ET | 10 AM PT
While traffic across digital channels continues to grow, brick-and-mortar shopping is still a crucial component of brand revenue, particularly as the major back-to-school and holiday shopping seasons approach. And offline measurement is key to easily gauging the impact of your digital advertising efforts on in-store foot traffic and purchases.

Millennials and Gen Z Are Transforming Packaging

Thursday, August 2, 2018, 1 PM ET | 10 AM PT
Millennial and Gen Z consumers are disruptors, and their impact and attitude is influencing packaging as much as it is affecting other areas of marketing. Their desire for authenticity and experience is changing how major consumer brands are approaching their packaging strategies, both in-aisle and post-purchase in the home.

The Retail Renaissance: The Birth of Human Centric Retail

Tuesday, August 7, 2018, 1 PM ET | 10 AM PT
There’s been a gloom hanging over retail. But if you look at the industry from a consumer perspective, you’d see that the retail apocalypse is, in fact, a retail renaissance. Data, technology and social media may have upended the industry, but the ability for retailers to make meaningful connections with customers on a human level has never been greater.

Create Social Video Ads That People Actually Want to Watch

Wednesday, August 8, 2018, 1 PM ET | 10 AM PT
It’s no secret that Gen Z and Millennial audiences overwhelmingly turn to social video for content. But to make the strongest impact, marketers need to get smarter with the video they’re delivering. Find out what it takes to stop thumbs from scrolling and keep social video audiences engaged.

The Value of Event Data

Thursday, August 9, 2018, 1 PM ET | 10 AM PT
There’s still tremendous value in face-to-face interactions. While live events give you the opportunity to connect with people in person, justifying the spend can be difficult. Good news: Onsite technology allows you to capture your attendees’ movements and interests at these events to ultimately increase your ROI.

Previous

The Secret to AdWords, Facebook and Display ROI: Inbound Calls

Available On-Demand (Originally Broadcast July 17, 2018)
How do you give your AdWords, Facebook and display campaigns a competitive edge? The answer is inbound calls. By taking a specific, data-driven approach to call conversions—from ad messaging and bid strategies to audience targeting and personalization—marketers can drive more customers and revenue at a lower cost per lead.

Use Emotional Data to Drive Customer Experience: How to Win Consumers’ Hearts

Available On-Demand (Originally Broadcast July 10 2018)
About 80 percent of the decisions people make each day are based on emotion. But the data marketers use to drive offers, actions and interactions often lacks emotional content. This is the “emotional paradox,” and it’s time for a new solution.

Why Personalization Is Media’s Next Frontier

Available On-Demand (Originally Broadcast June 28 2018)
Consumers’ omnichannel content consumption is wreaking havoc on media companies. On the one hand, they need technologies that provide flexible content distribution while improving engagement. At the same time, they’re challenged to put in place more innovative revenue-generating approaches that incorporate personalized experiences.

Remove Data Analytics Bottlenecks: Best Practices from Zulily

Available On-Demand (Originally Broadcast June 26, 2018)
Fast-growing ecommerce brand Zulily launches more than 9,000 product styles and 100 new events daily. To optimize the customer experience and continue growing acquisition, Zulily’s marketing team needed to accelerate the time it took to move from data to decision. The solution: a self-service platform with a single view of data across all touchpoints.

The Future of Work in Marketing: Insights from Workplace Futurist Stowe Boyd

Available On-Demand (Originally Broadcast June 21 2018)
How will the work lives of marketers change over next 5 to 10 years? Workplace future analyst Stowe Boyd has an idea. He has been at the at the forefront of the growing discourse about the critical themes around the future of work, from cognitive bias, the rise of AI, the role of “work management” tools and organizational culture.

Use Emotions to Overcome Marketing’s Challenges

Available On-Demand (Originally Broadcast June 14 2018)
Emotions drive decisions, so why are they so grossly misunderstood and underapplied when it comes to building strong brands and addressing advertising challenges? Whether you’re a brand marketer looking for coveted white space in your industry or a media professional aiming to give the best consult on advertising placement strategies, understanding the application of emotions is critical to success.

5 Crucial Social Analytics Insights

Available On-Demand (Originally Broadcast June 12, 2018)
In crowded segments like Media & Entertainment and Travel & Hospitality, differentiation is a competitive advantage. The good news is consumers are avidly sharing and connecting with content and service providers on social—providing a wealth of information and ideas for innovation. Learn best practices from leading brands like Westin, Hertz, ESPN and more.

How to Create Content That Resonates: The “Understanding Average” Project

Available On-Demand (Originally Broadcast June 7, 2018)
Average is a pretty polarizing word. But it doesn’t have to mean mediocre. It can define something far more powerful: mass behavior and the inertia of culture. And it can inspire content that pushes boundaries and achieves scale. Find out more from “Understanding Average,” a groundbreaking research series exploring how average Americans are impacted by cultural phenomena.

Why Connected TV Is the New Normal: Primetime Becomes Anytime

Available On-Demand (Originally Broadcast June 5, 2018)
Connected TV is no longer limited to the “early adopters”—the streamers are here and turning into the mainstream. It’s time for marketers to increase their investment in connected TV to innovate and expand their digital strategy to connect to this growing audience. Hulu, Freewheel and The Trade Desk provide a deep dive into the current state of connected TV advertising.

Transform Experience, Transform Culture: Building Executive Support for CXM

Available On-Demand (Originally Broadcast May 31, 2018)
Experience may be the new marketing, but you’ve still got to get executive buy-in for your investment in customer experience management. Jeanne Bliss, renowned author and chief customer officer pioneer, will show you how that’s done. One of the most influential people in CXM, she’ll share insights from recent interviews with CXM leaders at top brands.