Grow Your Audience in the Crowded Media Landscape

Tuesday, August 21, 2018, 1 PM ET | 10 AM PT
The media industry is no stranger to change. But the emergence of OTT has opened the door to disruptors who are rapidly gaining market share and share of wallet. One thing is clear: Media companies need to change the way they do business to keep consumers engaged and grow their audience.

Addressable Breaks the Linear TV Model

Thursday, August 23, 2018, 1 PM ET | 10 AM PT
TV is no longer a one-size-fits-all product. New devices, programs and services mean that content delivery is in the hands of the consumer, and GRPs and demo-based TV buys are losing their punch. Enter addressable advertising, the solution that brings digital targeting into the living room (and everywhere else people watch TV).

11 Social Media Metrics You Need to Master

Tuesday, August 28, 2018, 1 PM ET | 10 AM PT
Social analytics don’t hold much value if you can’t clearly measure performance and ROI. But what are the most important metrics you need in your toolkit? You’ll need to be able to calculate everything from brand awareness to content performance to your share of voice against your competitors.

Better Manage Ads, Assets and Talent: Avoid a Costly Lawsuit or Fine

Thursday, August 30, 2018, 1 PM ET | 10 AM PT
Talent and rights management can be a complicated beast. Whether your campaign is print, digital or multichannel, knowing who, what, where and when contracts and usage expire is critical to maximize efficiency and cost savings. But chances are you’re making some mistakes and that could cost you plenty.

Detect Influencer Marketing Fraud

Wednesday, September 5, 2018, 1 PM ET | 10 AM PT
Did you know that 9.8 percent of Instagram Influencers with at least 5,000 followers engage in fraudulent behavior such as buying followers or engagements? Major brands have been calling for action to clean up dishonest influencer practices and improve transparency of social platforms. What do you need to know for your next campaign?

Prepare for Adtech Apocalypse: How to Cope with Losing DoubleClick IDs

Thursday, September 6, 2018, 1 PM ET | 10 AM PT
Google, citing GDPR compliance, has barred marketers from using DoubleClick IDs in data log files when transferring data to the advertiser. Brands and agencies that have depended on this log-level data for ad verification, frequency management, attribution, analytics and DMPs. Will advertisers completely lose their ability to track ads independently?


The Value of Event Data

Available On-Demand (Originally Broadcast August 9, 2018)
There’s still tremendous value in face-to-face interactions. While live events give you the opportunity to connect with people in person, justifying the spend can be difficult. Good news: Onsite technology allows you to capture your attendees’ movements and interests at these events to ultimately increase your ROI.

Create Social Video Ads That People Actually Want to Watch

Available On-Demand (Originally Broadcast August 8, 2018)
It’s no secret that Gen Z and Millennial audiences overwhelmingly turn to social video for content. But to make the strongest impact, marketers need to get smarter with the video they’re delivering. Find out what it takes to stop thumbs from scrolling and keep social video audiences engaged.

The Retail Renaissance: The Birth of Human Centric Retail

Available On-Demand (Originally Broadcast August 7, 2018)
There’s been a gloom hanging over retail. But if you look at the industry from a consumer perspective, you’d see that the retail apocalypse is, in fact, a retail renaissance. Data, technology and social media may have upended the industry, but the ability for retailers to make meaningful connections with customers on a human level has never been greater.

Millennials and Gen Z Are Transforming Packaging

Available On-Demand (Originally Broadcast August 2, 2018)
Millennial and Gen Z consumers are disruptors, and their impact and attitude is influencing packaging as much as it is affecting other areas of marketing. Their desire for authenticity and experience is changing how major consumer brands are approaching their packaging strategies, both in-aisle and post-purchase in the home.

What Offline Measurement Says About Digital Performance

Available On-Demand (Originally Broadcast July 31, 2018)
While traffic across digital channels continues to grow, brick-and-mortar shopping is still a crucial component of brand revenue, particularly as the major back-to-school and holiday shopping seasons approach. And offline measurement is key to easily gauging the impact of your digital advertising efforts on in-store foot traffic and purchases.

Be a Better Video Storyteller: Make an Impact With Motion

Available On-Demand (Originally Broadcast July 24, 2018)
There’s no doubt that video is a powerful platform for brand marketers, but are you doing it right? In this era of YouTube, Facebook and Instagram, your audience's video expectations are rising. Tell your video stories well with timely and engaging content and people pay attention. Do it poorly and your brand can suffer.

The Secret to AdWords, Facebook and Display ROI: Inbound Calls

Available On-Demand (Originally Broadcast July 17, 2018)
How do you give your AdWords, Facebook and display campaigns a competitive edge? The answer is inbound calls. By taking a specific, data-driven approach to call conversions—from ad messaging and bid strategies to audience targeting and personalization—marketers can drive more customers and revenue at a lower cost per lead.

Use Emotional Data to Drive Customer Experience: How to Win Consumers’ Hearts

Available On-Demand (Originally Broadcast July 10 2018)
About 80 percent of the decisions people make each day are based on emotion. But the data marketers use to drive offers, actions and interactions often lacks emotional content. This is the “emotional paradox,” and it’s time for a new solution.

Why Personalization Is Media’s Next Frontier

Available On-Demand (Originally Broadcast June 28 2018)
Consumers’ omnichannel content consumption is wreaking havoc on media companies. On the one hand, they need technologies that provide flexible content distribution while improving engagement. At the same time, they’re challenged to put in place more innovative revenue-generating approaches that incorporate personalized experiences.

Remove Data Analytics Bottlenecks: Best Practices from Zulily

Available On-Demand (Originally Broadcast June 26, 2018)
Fast-growing ecommerce brand Zulily launches more than 9,000 product styles and 100 new events daily. To optimize the customer experience and continue growing acquisition, Zulily’s marketing team needed to accelerate the time it took to move from data to decision. The solution: a self-service platform with a single view of data across all touchpoints.