Weekend Rating Highlights

THE PROGRAMMING INSIDER
Monday, December 7, 2009
 
Primetime Ratings:
Weekend Highlights
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
 

TV Trivia Time:

The Home of Michigan J. Frog

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Prime-Time Ratings:

Weekend Highlights

 
Friday 12/03/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

NBC 3.2/ 6
ABC 3.2/ 6
Fox    1.4/ 2
CW    1.2/ 2
 

CBS: 7.53 million, NBC: 5.11, ABC: 4.56, Fox: 2.05, CW: 2.02

 
-Adults 18-49:

CBS: 1.8 rating/6 share, NBC: 1.3/ 4, ABC: 1.2/ 4, Fox and The CW: 0.8/ 2 each

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

Nothing
 

-Friday’s Losers (excluding repeats):
Dreams Come True: A Celebration of Disney Animation (ABC), Dollhouse (Fox), Ugly Betty (ABC), The Jay Leno Show (NBC)

 
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-Ratings Breakdown:

CBS won this typically lackluster first Friday in December with its combination of Ghost Whisperer (Viewers: #1, 8.23 million; A18-49: #1, 1.9 rating/7 share), Medium (Viewers: #1, 6.96 million; A18-49: 1.8/ 5) and Numb3rs (Viewers: #1, 7.38 million; A18-49: #1t, 1.6/ 5), which will no doubt be ending this spring given its episode order was slashed to 16. While CBS deserves credit for winning the evening, its impact on Friday has diminished significantly. 

 

NBC finished second overall with its line-up of repeat holiday special A Muppets Christmas (Viewers: #2, 4.27 million; A18-49: #2, 1.1/ 4), Dateline (Viewers: #2, 6.28 million; A18-49: #2, 1.5/ 5) and failing The Jay Leno Show (Viewers: #3, 4.78 million; A18-49: #3, 1.3/ 4).

 

Next was ABC care of 8 p.m. special Dreams Come True: A Celebration of Disney Animation (Viewers: #3, 3.70 million; A18-49: #3, 0.9/ 3), which was no celebration in the ratings, Ugly Betty (Viewers: #3, 4.23 million; A18-49: #3, 1.2/ 4) and 20/20 (Viewers: #2, 5.73 million; A18-49: #1t, 1.6/ 5). As reported earlier this week, Ugly Betty is moving to Wednesday at 10 p.m. (in place of canceled Eastwick) beginning on Jan. 6. Stepping into the Friday 9 p.m. hour will be Shark Tank on Jan. 8. 

 

In burn-off series news, Fox aired back-to-back episodes of Dollhouse, which plummeted to a series low as follows:

 
Dollhouse (Fox)
8:00 p.m. – Viewers: 2.16 million (#4), A18-49: 0.8/ 3 (#4t)
9:00 p.m. – Viewers: 1.94 million (#5), A18-49: 0.8/ 2 (#4)
 

All I can say is Dollhouse has officially earned its cancellation papers.

 

And The CW capped off the evening with repeats of Smallville (Viewers: #5, 1.82 million; A18-49: #4t, 0.8/ 3) and holiday special Grandma got Run Over By a Reindeer (Viewers: #4, 2.22 million; A18-49: #5, 0.7/ 2).

 

Source: Nielsen Media Research data (R = repeat)

 
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Saturday 12/05/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS 3.6/ 6
Fox    3.5/ 5
NBC 1.7/ 3
 
ABC: 11.40 million, CBS: 5.21, Fox: 5.01, NBC: 3.13
 
-Adults 18-49:

ABC: 3.6 rating/10 share, Fox: 1.5/ 4, CBS: 1.3/ 4, NBC: 1.1/ 3

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
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-Saturday’s Winners:

The Big 12 Football Championship (ABC)
 

-Saturday’s Losers (excluding repeats):

CBS and NBC overall
 
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-Ratings Breakdown:

Dominant ABC brought Saturday to life care of The Big 12 Football Championship (Nebraska vs. Texas) at an average 11.40 million viewers and a 3.6 rating/10 share among adults 18-49 from 8-11 p.m. Take a look at the half-hour breakdown: