TNT Bids Farewell to NBA Season Up 14% in Viewers

TNT closed the books on another successful NBA campaign, posting a 14 percent increase in total viewers over the course of 53 regular-season games, with an average delivery of 1.71 million fans per contest.
As expected, the core demos grew proportionately, as TNT notched a 17 percent improvement among viewers 18-49 (980,000, up from 835,000 in the 2007-08 season), while upping its share of adults 25-54 by 16 percent to 881,000.
Male demos also lifted, as TNT’s NBA slate drew 12 percent more men 18-49 (691,000) and 12 percent more men 25-54 (614,000), per Nielsen ratings data.
The highlight of TNT’s roundball coverage was the Feb. 5 Boston Celtics-Los Angeles Lakers game, a rematch of the 2007-08 NBA Finals that drew 4.36 million viewers, the most for any NBA contest on cable this season.
TNT also hosted the most-watched NBA All-Star Game in four years, as the Feb. 15 exhibition drew 7.69 million viewers, a 20 percent increase over the previous year’s East-West showdown.