Telemundo Boots Premiere Mexican Soccer Into U.S.

Telemundo has completed a short-term deal with Grupo Televisa that will enable the U.S. Hispanic broadcast network to televised soccer matches in the U.S. of premiere Mexican soccer teams.

Televisa has TV rights to the leagues in Mexico and also can offer rights to show the matches in the U.S.

Under the terms of the deal, Telemundo will have exclusive U.S. rights to air the matches from Sept. 29 through Dec. 31, 2008. Telemundo will broadcast all soccer matches played at the home stadiums of six of Mexico’s premiere teams–UMAM, Atlante, TIgres, Monterrey, Toluca and Atlas.

Telemundo will also televise matches from the playoffs, including semi-finals and final of the Mexican National Soccer Championship, if any of those teams make the playoffs.

“The demand in the United States to view top quality soccer from Mexico is substantial and growing, reflecting the popularity of the sport and the rapid increase in both size and influence of the Hispanic population in the U.S.,” said Ricardo Perez Teuffer, vp of sports and special events at Televisa.

“Working with Telemundo, we together are assuring the U.S. market full access to a very special and highly sought after product through the unique content and distribution strengths of Televisa and Telemundo.”

Jorge Hidalgo, senior executive vp of network sports, Telemundo, said, “This opportunity will strengthen Telemundo’s position in delivering quality sports content that is relevant to the U.S. Hispanic audience.”