Study: DTV Transition Good News for Pay TV, HDTV Sellers

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The transition to digital television, now just days away, compelled many households to switch to a pay television service and/or invest in a new HDTV set to get ready. According to new research from Knowledge Networks released Thursday (June 4), 5 percent of households or 5.7 million homes, signed up for a cable or satellite TV service, 8 percent bought a digital or HDTV set and 18 percent said they bought a digital converter.

In total, the DTV transition has directly impacted media technology in one out of four U.S.

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