Stellar Early Results for The Vancouver Olympic Winter Games

 
THE PROGRAMMING INSIDER
Tuesday, February 16, 2010
 

Prime-Time Metered Market Monday Ratings:

NBC’s Winter Olympics Juggernaut Continues

 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Dancing Fools

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Prime-Time Metered Market Monday Ratings:

NBC’s Winter Olympics Juggernaut Continues  

 
Monday 2/15/10

Note: Birmingham is excluded from the following averages.

 

              HH
          Rtg/Shr

NBC 16.7/24
ABC   6.4/ 9
CBS   5.3/ 8
Fox     5.0/ 7
CW     1.6/ 2
 
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-Note: The metered market comparisons to one night earlier were not available today.

   
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-Yesterday’s Winners:  

The 2010 Winter Olympics (NBC), The Bachelor: On the Wings of Love (ABC)

 
-Honorable Mention:

Two and a Half Men R (CBS), The Big Bang Theory R (CBS), 24 (Fox)

 

-Yesterday’s Losers (excluding repeats):

One Tree Hill (CW), Life Unexpected (CW)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, February 15, 2010.   

 
 
-Ratings Breakdown:

It was a clean sweep, of course, for NBC, with the ongoing 2010 Winter Olympics from Vancouver at an average (and approximate) 16.7 rating/24 share in the overnights for the prime-time portion. Compared to the first Monday in Torino (15.3/22 on Feb. 13, 2006), this was an increase of nine percent. Keep in mind that results for any live sporting event are always estimated.   Here is the half-hour breakdown:

 
2010 Winter Olympics
8:00 p.m.: 16.2/23
8:30 p.m.: 17.9/25
9:00 p.m.: 17.0/24
9:30 p.m.: 16.6/23
10:00 p.m.: 17.2/26
10:30 p.m.: 15.4/25
 

Comparably, NBC outdelivered No. 2 ABC by a hefty 161 percent, but there was still room for the alphabet net’s competing The Bachelor: On the Wings of Love. If anything, The Winter Olympics have brought more viewers into prime-time, proving the value of network television, while original episodes of competing mainstays continue to deliver. It should, no doubt, be interesting to see how Fox’s American Idol competes opposite The Vancouver Games tonight.

 

For more on The 2010 Winter Olympics, scroll to Ratings Box below.

 

Moving to ABC, another two-hour edition of aforementioned The Bachelor: On the Wings of Love was on the map with a 7.6/11 in the overnights from 8-10 p.m. and growth by half-hour as follows:

 

The Bachelor: On the Wings of Love (ABC)

8:00 p.m.: 7.2/10 (#2)
8:30 p.m.: 7.5/10 (#2)
9:00 p.m.: 7.6/11 (#2)
9:30 p.m.: 8.0/11 (#2)
 

Compared to one week earlier when The Bachelor did not face The Winter Olympics (8.2/12 on Feb. 8), this was a loss of only seven percent.

 

A repeat of Castle capped off this third Monday in February for ABC with a last-place 4.0/ 6 at 10 p.m.

 

Third-place CBS aired a night of repeats last night care of its combination of already renewed How I Met Your Mother (#3: 4.2/ 6), Wednesday bound Accidentally on Purpose (#4: 3.7/ 5), veteran Two and a Half Men (#3: 7.0/11), laugh-out-loud The Big Bang Theory (#3: 6.4/ 9), and CSI: Miami (#2: 5.4/ 8). Fox also traveled the repeat route in the 8 p.m. hour with House at a third-place 4.2/ 6, but an original installment of lead-out 24 perked up to a 5.9/ 9 — fourth in the hour at 9 p.m. Comparably, 24 built from the second half of the House encore (4.3/ 6 at 8:30 p.m.) by a noticeable 37 percent. Production on 24 is currently suspended due to Kiefer Sutherland’s surgery for a ruptured cyst, but he is expected to return later in the week.

 

Over at The CW, an original installment of veteran One Tree Hill was on par from one week earlier, with a 1.8/ 3 at 8 p.m. But recently introduced lead-out Life Unexpected dipped to a 1.5/ 2 at 9 p.m. Based on the overnights, these results are, no doubt, “losers.”