Stand Up to Cancer Tops Nielsen’s TV Tweet Chart

Celebrity fundraiser attracts 3.1 million followers

A telethon that raised $109 million dollars to help fight cancer has topped Nielsen’s Twitter TV ratings for the first week of September.

The Stand Up to Cancer (@SU2C) event featured top tier performers like The Who and the Dave Matthews Band and appearances by A-list film stars Robert Downey, Jr., Halle Berry, Jennifer Aniston and Will Ferrell.

Ferrell reprised his role as the smarmy Ron Burgundy in a videotaped message linked to a Twitter post:

Mad Men star Jon Hamm was also lauded for his support of a rather intrusive screening method for bowel cancer in a re-tweet from L.A. Mag:

The Stand Up to Cancer show was broadcast on 31 networks and streamed online, attracting 121,000 event-related tweets that were seen by a unique audience of 3.1 million, according to Nielsen.

Stars who were part of the program were connected to donors via a “digital lounge” in an event that relied heavily on social media to motivate its donors. This year's telethon raised $28 million more than the one in 2012.

Kay Couric hosted the event, which lent gravitas to the fundraising effort. Couric lost her sister and her husband to cancer.

Love and Hip Hop: Atlanta, the VH-1 soap series came in second in the Nielsen Twitter TV sweepstakes with a broadcast that further examined the big fight that broke out in the last episode.  The tweets were taking sides on if Josephine needs therapy.

Love and Hip Hop attracted closed to a million tweets seen by an audience of 2.2 million.