Royal Pains Continues to Boost USA’s Vitals

Royal Pains continues to heat up USA Network’s Thursday night line-up, as the third installment of the new drama series served up 6.5 million viewers on June 18, an increase of 16 percent versus the prior week’s delivery.

According to Nielsen live-plus-same-day ratings data, Royal Pains also showed big gains among the core demos, averaging 2.98 million adults 25-54 (up 15 percent versus the week ago), and 2.83 million viewers 18-49 (up 20 percent). Among 18-49s, Pains was Thursday night’s most-watched scripted series on all of television, beating out reruns of CBS’ The Mentalist and ABC’s Private Practice, as well as an all-new episode of NBC’s The Listener.

Pains’ greater reach came bundled with a bigger crowd of younger viewers. The show scared up 1.42 million viewers 18-34, an improvement of 48 percent over the episode-two delivery (958,000).

Leading in at 9 p.m., USA’s Burn Notice nearly returned to full potency after having fallen 13 percent in its second week. The third episode of Burn drew 5.78 million viewers, up 10 percent versus the prior week, and off just 4 percent from the season premiere.

Burn Notice drew 2.77 million adults 25-54 and 2.48 million 18-49s, marking a 14 percent increase for both demos.