Respectable Start for The Wendy Williams Show


Tuesday, July 14, 2009


Prime-Time Metered Market Monday Ratings:

CBS Wins; Lackluster Time Period Debut for NBC’s Great American Road Trip

Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:

Busy Sharon Gless


Prime-Time Metered Market Monday Ratings:

CBS Wins; Lackluster Time Period Debut for NBC’s Great American Road Trip  

Monday 7/13/09


CBS    4.9/ 8
ABC   4.2/ 7
NBC   3.1/ 5
Fox     2.7/ 5
CW     0.5/ 1

-Note: Comparisons to the year-ago evening are not available.


-Respectable Summer Performers:

The Bachelorette (ABC), Two and a Half Men R (CBS), The Big Bang Theory R (CBS), CSI: Miami R (CBS)


-Yesterday’s Losers (excluding repeats):

Great American Road Trip (NBC), Here Come the Newlyweds (ABC)


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, July 13, 2009.   

-Ratings Breakdown:

A night of repeats kept CBS in the overnight winner’s circle on this second Monday of July care of How I Met Your Mother (#2: 3.4 rating/6 share), Rules of Engagement (#2: 3.6/ 6), which returns in midseason, Two and a Half Men (#1: 6.2/10), laugh-out-loud The Big Bang Theory (#1: 5.4/ 9) and veteran CSI: Miami (#1: 5.6/ 9). How I Met Your Mother co-star Neil Patrick Harris has been named host of the upcoming Primetime Emmy Awards in September.


Summer ABC success The Bachelorette got some mileage, with an average 4.8/ 8 in the overnights from 8-10 p.m., and growth in each half-hour as follows. 


The Bachelorette (ABC)

8:00 p.m.: 4.5/ 8 (#1)

8:30 p.m.: 4.6/ 8 (#1)

9:00 p.m.: 4.9/ 8 (#2)

9:30 p.m.: 5.3/ 9 (#2)


Keep in mind, of course, that the success of The Bachelorette falls within the target female demos. 


The Bachelorette led into the season (or series) finale of sophomore Here Come the Newlyweds at a last-place 3.0/ 5 at 10 p.m. Chances are this was the last you will ever see of this inane non-scripted hour.


Elsewhere, week two of flop NBC reality/competition The Great American Road Trip moved into the Monday 8 p.m. anchor position with a mere (and fourth-place) 2.4/ 4. That led into a repeat of Law & Order: Criminal Intent (#3: 3.2/ 5 at 9 p.m.), which previously aired on USA, followed by newsmagazine Dateline at a second-place 4.0/ 7 at 10 p.m. You know it is the summer when Dateline starts popping up everywhere.


Fourth-place Fox aired repeats of House (#3: 3.1/ 5) and freshman drama Lie to Me (#4: 2.4/ 4), which is really just time period filler this fall until 24 returns in midseason. And the CW capped off the evening with repeats of One Tree Hill (#5: 0.6/ 1) and Gossip Girl (0.5/ 1).


To keep you interested, here is the upcoming Monday schedule for next fall. CBS’ relocated The Big Bang Theory will, of course, get a boost out of Two and a Half Men (and into CSI: Miami). But since it was already working well as the 8 p.m. anchor (and How I Met Your Mother is not strong enough to open the evening), personally I would have left well enough alone. ABC’s Dancing With the Stars should have no trouble attracting as mass audience, but sophomore Castle is still a question mark. New NBC drama Trauma is not expected to benefit out of fading Heroes, which is now at 8 p.m. Fox’s Lie To Me is nothing more than time period filler until 24 returns in midseason. And Gossip Girl and One Tree Hill flipping time periods means The CW’s priority is Gossip Girl, which could benefit by the higher HUT levels at 9 p.m. As for night one of NBC’s The Jay Leno Show, who knows!

 8:00 p.m. Dancing With the Stars (two hours)
10:00 p.m. Castle
 8:00 p.m. How I Met Your Mother (new time)
 8:30 p.m. Accidentally on Purpose (new)
 9:00 p.m. Two and a Half Men
 9:30 p.m. The Big Bang Theory (new time)
10:00 p.m. CSI: Miami
 8:00 p.m. Heroes (new time)
 9:00 p.m. Trauma (new)

10:00 p.m. The Jay Leno Show (new)

 8:00 p.m. House
 9:00 p.m. Lie to Me (new day)
 8:00 p.m. One Tree Hill (new time)
 9:00 p.m. Gossip Girl (new time)

Source: Nielsen Media Research data


Ratings Box:

What’s Hot/What’s Not


-Wendy Williams – Day One:

Based on 39 markets (and 44 telecasts), Debmar-Mercury syndicated talker The Wendy Williams Show opened with a weighted 1.1 rating/3 share in the metered markets. Comparably, both the lead-in and year-ago (July 2008) time period averages were similar at a 1.2/ 3 each. Of note was a comfortable 2.1/ 7 on WNYW at 10 a.m. in New York (out of a mere 0.7/ 3 for local program Good Day New York). Top rated was WHBQ in Memphis at a 3.7/ 8 at 9 a.m. (out of a 3.8/ 9). 


-Strong Start for Lifetime’s Drop Dead Diva:

New dramedy Drop Dead Diva, which launched on Lifetime on Sunday, July 12 at 9 p.m. ET, built from the prior four-week time period average by a considerable 129 percent in total viewers (2.8 million), 148 percent in women 18-49 (1.6) and 158 percent in women 25-54 (1.9), based on the fast nationals. Comparably, this was the female-driven cable net’s highest-rated series debut in the two key demos since Army Wives opened on June 3, 2007.


-Sizeable Performance for the Return of Eureka:
Syfy drama Eureka opened the second half of season three on July 10 with a comfortable 2.6 million viewers, 1.3 million adults 25-54 and 1.1 million adults 18-49 in its new Friday 9 p.m. time period. Comparably, that placed it first in the hour in all of basic cable among adults 25-54, building by as much as 23 percent in adults 18-49 versus the season three finale on Sept. 23, 2008.

-Final Friday Nationals:

It is not very often that you see MyNetwork above the No. 5 or 6 ranking. But former CW occupant Friday Night Smackdown! continues to benefit the network, tying CBS and NBC (in rating) for second among adults 18-49 on July 10. CBS finished first overall in households and total viewers care of its repeat rotation of Ghost Whisperer, Flashpoint and Numbers. Fox dominated in the demo on the strength of game show Are You Smarter Than a 5th Grader?, which ranked No. 1 overall for the evening in both total viewers (5.70 million) and adults 18-49 (1.5/ 6).


CBS: 3.2 rating/6 share, Fox: 2.9/ 6, NBC: 2.4/ 5, ABC: 1.8/ 4, MNTV: 1.7/ 3, CW: 0.5/ 1

Total Viewers:

CBS: 4.76 million, Fox: 4.62, NBC: 3.47, MNTV: 2.77, ABC: 2.66 million, CW: 730,000

Adults 18-49:

Fox: 1.3 rating/5 share, MNTV: 0.9/ 4, CBS and NBC: 0.9/ 3 each, ABC: 0.7/ 3, CW: 0.3/ 1


Source: Nielsen Media Research data


On the Air Tonight:
Prime-Time Programming Options

Tuesday 7/14/09
 8:00 p.m. The Superstars
 9:00 p.m. Better Off Ted
 9:30 p.m. Scrubs (R)

10:00 p.m. Primetime Family Secrets

 8:00 p.m. NCIS (R)
 9:00 p.m. Big Brother (time period premiere)

10:00 p.m. 48 Hours Mystery (R)

 8:00 p.m. America’s Got Talent (R)
 9:00 p.m. America’s Got Talent

10:00 p.m. Law & Order: SVU (R)

 8:00 p.m. Baseball All-Star Pre-Game
 8:30 p.m. 2009 Baseball All-Star Game
 8:00 p.m. 90210 (R)
 9:00 p.m. Hitched or Ditched (R)

8:00 p.m. Street Patrol (R)

 8:30 p.m. Street Patrol (R)
 9:00 p.m. Jail (R)
 9:30 p.m. Jail (R)

TV Tidbits:

Notes of Interest


-Sit Down, Shut Up Heads to Late Night:

Animated Fox sitcom Sit Down, Shut Up, which came and quickly went, will burn-off its nine remaining episodes in the Saturday midnight time period beginning on Sept. 12. Upcoming talk/variety hour The Wanda Sykes Show will inherit the time period on Nov. 7.


-Medium on CBS This Summer:

Former NBC drama Medium, which will air on CBS this fall out of Ghost Whisperer (and into Numbers) on Friday, will officially move to the Eye net on Tuesday, July 21 at 10 p.m. ET (out of Big Brother).  Can anyone remember the last time the most-watched network picked up a series from the No. 4 network?


-Morgan Spurlock Has a New Gig:

Filmmaker Morgan Spurlock (Super Size Me) will produce and direct a special about Fox’s The Simpsons called The Simpsons 20th Anniversary Special in 3-D on Ice, which will air on Jan. 14, 2010 in celebration of the animated comedy hitting two full decades. Time flies, doesn’t it?


-Natasha Richardson on E!:

Acclaimed actress Natasha Richardson, who passed away in March at the age of 45 after what seemed to be a minor skiing accident, will be the subject of The E! True Hollywood Story on Wednesday, July 15 at 10 p.m. ET. The one-hour special will look back on Richardson’s life as the daughter of an acting dynasty and wife of Oscar nominated Liam Neeson.


-CBS Approaches Richard Hatch for Another Survivor:
It looks like CBS is planning another all-star edition of Survivor to coincide with show’s 10-year anniversary. The network has asked the first-season winner, Richard Hatch, to return for an unprecedented third time in midseason for its “Heroes vs. Villains” installment. But there is a snag that will prevent him. The recent jailbird and current halfway-house occupant, who failed to pay taxes on his million dollar winnings, cannot travel out of the country to participate because the government fears he may not return.  (Rule of thumb: When you win $1 million, you need to tell Uncle Sam).


If CBS does move forward on this all-star edition, I have my own wish list for the heroes and villains. Heroes: Gretchen Cordy, Colby Donaldson, Hunter Ellis, Paschal English, Kel Gleason, Kimmi Kappenberg, Gervase Peterson, Michael Skupin and Kelly Wiglesworth. Villains: Rudy Boesch, Rob Cesternino, Ace Gordon, Sue Hawk, Maralyn Hershey, Jerri Manthey, Judd Sergeant, Stacey Stillman and Jeff Varner. Please, no more Rob and Amber. It looks like their 15 minutes is finally over. No need to bring them out of oblivion.

For a daily dose of media observations, check out new blog Mediafreak by clicking here.

TV Trivia Time:


We all remember Sharon Gless, of course, for her two-time Emmy winning stint on Cagney & Lacey (and current role on USA drama Burn Notice). But she also appeared as a regular on four of the following five series. Which one was she not in?

House Calls
Lucas Tanner
Marcus Welby, M.D.
Queer as Folk

The answer to yesterday’s question…


What current season is this for America’s Got Talent on NBC?


Is:  b) 4. America’s Got Talent premiered on June 21, 2006 (with Regis Philbin as host). 

-Current kudos goes to:
Dino Alexander, Michelle Yarborough-Bauer, Gerry Bixenspan, Bert Bonoliel, Lillian Buchman, Audrey Davis, Reid Davis, Phyllis Epstein, Arleen Fong, Karen Gardner, Maureen Goldman, Joslyn Hansen, Carolyn Becker Hayes, Bob Ingersoll, Kevin Jones (2x), Deb Kainer, Synda Kollman, Michael McCray, Michael Murphy, Tony Naldrett, Greg Phelan, Francine Purcell, Gordon Purcell, Arthur Reinstein, Ron Salmon