Respectable Sampling for ABC’s Surviving Suburbia


THE PROGRAMMING INSIDER
Tuesday, April 7, 2009
 
Prime-Time Metered Market Monday Ratings:
ABC and CBS Neck-and-Neck for Victory
 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 

Executive Shuffle

 
TV Trivia Time:

A Tasty Treat

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ABC and CBS Neck-and-Neck for Victory
 
Monday 4/06/09
 

              HH
          Rtg/Shr

ABC   9.7/15
CBS    9.6/15
Fox     6.9/10
NBC   4.2/ 6

CW    0.9/ 1

 
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-Percent Change From the Year-Ago Evening (Monday, April 7, 2008):

Fox: +41, ABC: + 5, CBS: + 2, CW: -18, NBC: -21

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, April 6, 2009.   

 
 

-Yesterday’s Winners:

Dancing With the Stars (ABC), NCAA Basketball Championship (CBS)

 

-Yesterday’s Losers (Excluding Repeats):

Chuck (NBC), Heroes (NBC)
 
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-Ratings Breakdown:

ABC inched past basketball-ignited CBS for first in the Monday overnights, with a one-tenth of a rating point advantage. Fox finished a comfortable third, followed by lackluster NBC and repeat-riddled the CW. By starting the season early last fall (and not ordering an extended number of episodes), fans of Gossip Girl and One Tree Hill are paying the price now.  

 

In series-premiere news, ABC sitcom Surviving Suburbia was sampled at a second-place 8.0 rating/12 share in the overnights at 9:30 p.m. But before anyone at ABC gets overly optimistic, retention out of the last half of lead-in Dancing With the Stars (13.4/20 at 9 p.m.) was only 60 percent. That’s similar to former occupant Samantha Who?, which has collapsed on Thursday out of In the Motherhood (and without the support of Dancing With the Stars). As for the show itself, while I have no problem with the sitcom being generic, Bob Saget is better when he’s “warm and fuzzy.” Acting like Jim Belushi just does not fit him.

 

Dancing With the Stars, of course, dominated the 8-9:30 p.m. block, with a rock-solid 12.5/19 in the overnights from 8-9:30 p.m. Here is the half-hour breakdown:

 

Dancing With the Stars (ABC)

8:00 p.m.: 11.4/18 (#1)

8:30 p.m.: 12.7/19 (#1)

9:00 p.m.: 13.4/20 (#1)

 

My picks for the dance-off tonight: Steve-O and Lawrence Taylor. Don’t worry, Edyta…it should be Steve-O leaving. Unfortunately, we are stuck with overrated Cheryl Burke all season.

 

Capping off the evening for ABC was recently introduced drama Castle at a second-place 6.4/10 at 10 p.m. Retention out of Surviving Suburbia was an acceptable 80 percent.

 

CBS opened the evening with repeats of The Big Bang Theory (5.5/ 9) and How I Met Your Mother (4.6/ 7) finishing third from 8-9 p.m. The big draw on CBS was, of course, The Men’s Championship Game on the ongoing NCAA Basketball Tournament, which averaged a hefty (and estimated) 11.9/18 in the overnights for the prime-time portion from 9-11 p.m. Comparably, that was right on par with the year-ago basketball match-up (11.5/18 on Monday, April 7, 2008). Keep in mind, of course, that results for any live sporting event are always approximate. CBS will win the evening, no doubt, among key male viewers. ABC has a lock among the females. 

 

Fox was on the Monday map, as usual, care of House (#2: 7.5/12) and 24 (#3: 6.4/ 9). But fading NBC remained out of the competitive loop with its combination of Chuck (#4: 3.7/ 6), Heroes (#4: 3.8/ 6) and Medium (#3: 5.1/ 8). The only positive worth noting for NBC was growth for Medium out of the second half of lead-in Heroes (3.9/ 6 at 9:30 p.m.) of 31 percent.

 

Last, and very least, were repeats of the CW’s Gossip Girl (1.0/ 2) and One Tree Hill (1.0/ 1). For more on the CW, see TV Tidbits below.