Respectable Opening for NBC’s Community

Friday, September 18, 2009
Prime-Time Metered Market Thursday Ratings:

CBS Wins; Respectable Sampling for NBC’s Community

Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

Mary’s New Neighbor


CBS Wins; Respectable Sampling for NBC’s Community

Thursday 9/17/09


CBS   6.0/10
Fox    5.3/ 9
NBC 5.0/ 8
ABC 3.1/ 5
CW    2.1/ 4

-Percent Change From the Year-Ago Evening (Thursday, September 18, 2008):

Fox: +56, NBC: +35, CBS: – 6, ABC: -18, CW: -25
-Yesterday’s Winners:

Survivor: Samoa (CBS), Bones (Fox), CSI R (CBS), The Office (NBC), Community (NBC), The Jay Leno Show (NBC), The Mentalist R (CBS)

-Honorable Mention:
Fringe (Fox)
-Yesterday’s Losers:
Parks and Recreation (NBC)
-Ratings Breakdown:

CBS moved into the Thursday overnight winners circle, with a seven-tenth of a rating point advantage over second-place Fox. Third overall was NBC, which had more positive results last night, followed by repeat-riddled ABC and The CW.  


CBS’ veteran Survivor: Samoa opening on a dominant note, with a 6.1 rating/10 share in the overnights, but the franchise continues to lose steam. Comparably, this was down by 19 percent from the two-hour launch of Survivor: Gabon on Sept. 25, 2008 (7.5/12), and 30 percent from opening levels for Survivor: China (8.7/14) on Sept. 20, 2007. The double-digit losses could be of benefit to ABC’s upcoming FlashFoward, which kicks-off next week. As for the show itself, I am personally addicted already, but the choppy editing gave us no clue that Ashley was also a target last night. 


A very close second in the 8 p.m. hour was the season-premiere of Fox’s underappreciated Bones (5.9/10), which built by a considerable 103 percent from two episodes of short-lived year-ago occupant Hole in the Wall (avg. 2.9/ 5). Next were the season-premiere episodes of NBC’s SNL Weekend Update Thursday (#3, 4.1/ 7) and Parks and Recreation (#3: 3.5/ 6), which was not worthy of renewal, followed by a repeat of Grey’s Anatomy on ABC (3.1/ 5), and week two of The Vampire Diaries on The CW (2.3/ 4). Comparably, The Vampire Diaries dipped by a hefty 28 percent from its debut one week earlier (3.2/ 5 on Sept. 10). Normal overnight erosion for any new series in week two is generally 10 to 20 percent. As for Parks and Recreation, since HUT levels are normally higher at 8:30 p.m., erosion of 15 percent out of SNL Weekend Update Thursday makes it a loser. 


A repeat of CBS’ CSI led the 9 p.m. hour, with a 5.8/ 9, but there was also good news for NBC and Fox. NBC’s The Office, which always scores among adults 18-49 (as well as other demos) opened its new season with a third-place 4.8/ 8 in the overnights. Comparably, that built from Parks and Recreation by a hefty 37 percent. The debut of lead-out Community, a Mr. TV favorite, moved into the No. 2 spot with a 4.9/ 8 at 9:30 p.m. Considering regularly scheduled occupant 30 Rock rarely maintains The Office lead-in this is very good news. Don’t forget that 30 Rock returns to the time period on Oct. 15, with Community moving into the 8 p.m. half-hour on Oct. 8. 


The second-season premiere of Fox’s Fringe was also amply sampled, with a third-place 4.8/ 8 from 9-10 p.m. Comparably, the retention out of lead-in Bones was a comfortable 81 percent. But before Fox is too optimistic (or NBC for that matter), don’t forget that aforementioned CSI and another episode of Grey’s Anatomy on ABC (#4: 3.9/ 7) were in repeats. Supernatural on The CW capped off the hour with a 2.0/ 3, with retention of a comfortable 87 percent out of The Vampire Dairies. While the retention is good, too bad the overall performance for The CW for the evening was not better.